{"podcast":{"title":"C-Suite Sales & Marketing Perspectives","slug":"c-suite-sales-marketing-perspectives-6578818","podcast_index_feed_id":6578818,"rss_url":"https://feeds.captivate.fm/c-suite-marketing/","website_url":"https://contentstrategies.io/podcasts/","image_url":"https://artwork.captivate.fm/176c3e9d-eb76-45f6-99ad-b8e7815335a0/Laa_aVf0Qih7h4ORtRFrKcLP.png","author":"Steven MacDonald","episode_count":317,"summary":"Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.","last_synced_at":"2026-07-18T20:19:43.721853+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818"},"episode":{"title":"The Evolving CMO: Owning Strategy Beyond Demand","slug":"the-evolving-cmo-owning-strategy-beyond-demand","published_at":"2026-03-27T12:15:00+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/the-evolving-cmo-owning-strategy-beyond-demand","show_page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818","url":"https://contentstrategies.io/podcasts/","audio_url":"https://episodes.captivate.fm/episode/df6f6ad8-f9e1-4f61-90cd-8f5467d505b9.mp3","summary":"Episode #274: Tami Cannizzaro, Chief Marketing Officer at Thryv, explores how the CMO role is expanding beyond demand generation into full growth strategy ownership. She explains how AI is transforming marketing teams, enabling personalization at scale and reshaping organizational structures. Cannizzaro highlights how CMOs must rethink staffing, workflows, and alignment. Her perspective shows how strategic category ownership now defines marketing leadership. “Every single company is a snowflake. You really need to think through that go-to-market strategy, because it informs where you put the wood behind the arrow and where you spend your money. Owning a growth strategy is understanding the category and buyer and helping the business align product capability and revenue go-to-market decisions to become one of the top players.” - Tami Cannizzaro In this conversation, Cannizzaro explains how CMOs are shifting from demand generation leaders to strategic growth owners. She outlines how AI reshapes team structures, enables deeper personalization, and strengthens category-focused go-to-market strategies. The discussion also explores internal alignment, voice-of-the-customer insights, and how marketing leaders can use AI agents to drive measurable business impact across revenue, product, and customer experience functions. Follow Tami Cannizzaro on LinkedIn Follow host Steve MacDonald on LinkedIn","meta_description":"Episode #274: Tami Cannizzaro, Chief Marketing Officer at Thryv, explores how the CMO role is expanding beyond demand generation into full growth strategy…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1551,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/the-evolving-cmo-owning-strategy-beyond-demand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/the-evolving-cmo-owning-strategy-beyond-demand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}