{"podcast":{"title":"C-Suite Sales & Marketing Perspectives","slug":"c-suite-sales-marketing-perspectives-6578818","podcast_index_feed_id":6578818,"rss_url":"https://feeds.captivate.fm/c-suite-marketing/","website_url":"https://contentstrategies.io/podcasts/","image_url":"https://artwork.captivate.fm/176c3e9d-eb76-45f6-99ad-b8e7815335a0/Laa_aVf0Qih7h4ORtRFrKcLP.png","author":"Steven MacDonald","episode_count":339,"summary":"Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.","last_synced_at":"2026-09-18T06:21:34.743365+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818"},"episode":{"title":"The ABM Maturity Scale: Why Most Teams Aren’t Ready","slug":"the-abm-maturity-scale-why-most-teams-aren-t-ready","published_at":"2026-09-14T18:55:00+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/the-abm-maturity-scale-why-most-teams-aren-t-ready","show_page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818","url":"https://contentstrategies.io/podcasts/","audio_url":"https://episodes.captivate.fm/episode/547a9d9c-50be-48cc-8997-fc08e186ddaa.mp3","summary":"Episode #338: Vlad Berson, Chief Marketing Officer at SOLVE, explains why ABM is an enterprise-wide go-to-market motion, not a marketing program. He outlines the alignment, skills, and long-term investment needed to earn executive trust. He also shows why strong segmentation and buyer relevance create the foundation for sustainable enterprise growth. “ABM does not save you money. ABM gives you opportunity for bigger returns. For these types of programs to be successful, you have to over-invest in all of the people that are involved.” - Vlad Berson Vlad Berson shares a practical view of ABM maturity for B2B leaders pursuing larger enterprise opportunities. He explains why organizations must align sales, marketing, leadership, and customer-facing teams around shared account outcomes. The conversation covers executive trust, longer sales cycles, better measurement, stronger segmentation, and the investment required to build a sustainable enterprise revenue motion. Follow Vlad Berson on LinkedIn Follow Steve MacDonald on LinkedIn","meta_description":"Episode #338: Vlad Berson, Chief Marketing Officer at SOLVE, explains why ABM is an enterprise-wide go-to-market motion, not a marketing program. He outli…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1742,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/the-abm-maturity-scale-why-most-teams-aren-t-ready/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/the-abm-maturity-scale-why-most-teams-aren-t-ready.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}