{"podcast":{"title":"C-Suite Sales & Marketing Perspectives","slug":"c-suite-sales-marketing-perspectives-6578818","podcast_index_feed_id":6578818,"rss_url":"https://feeds.captivate.fm/c-suite-marketing/","website_url":"https://contentstrategies.io/podcasts/","image_url":"https://artwork.captivate.fm/176c3e9d-eb76-45f6-99ad-b8e7815335a0/Laa_aVf0Qih7h4ORtRFrKcLP.png","author":"Steven MacDonald","episode_count":317,"summary":"Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.","last_synced_at":"2026-07-18T20:19:43.721853+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818"},"episode":{"title":"Reinventing Growth After AI Disruption","slug":"reinventing-growth-after-ai-disruption","published_at":"2026-05-20T09:05:00+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/reinventing-growth-after-ai-disruption","show_page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818","url":"https://contentstrategies.io/podcasts/","audio_url":"https://episodes.captivate.fm/episode/488b0268-417d-4b57-adf8-4721e4f0b431.mp3","summary":"Episode #296: Giuseppe Colucci, Chief Growth Officer at Textbroker International, shares how AI disruption forced his company to rethink its business model, reposition its growth strategy, and rebuild around evolving customer needs. He explains why traditional approaches to SEO, visibility, and transactional selling are losing effectiveness in the AI era. The conversation also explores how trust, customer conversations, and brand sentiment are becoming essential to sustainable growth after disruption. “When AI disrupted our business model, we had to rethink how we would survive, reposition ourselves in the market, and adapt to a completely different growth environment. The only way we could do that successfully was by talking directly to our customers.” - Giuseppe Colucci This episode explores how B2B companies must reinvent growth as AI reshapes customer behavior, search visibility, and trust. Giuseppe explains why adaptability is now a survival skill, why customer understanding matters more than ever, and why businesses can no longer rely on legacy growth models. He also highlights how companies can reposition themselves strategically by listening deeply to customers and building stronger brand credibility in AI-driven markets. Follow Giuseppe Colucci on LinkedIn Follow Steve MacDonald on LinkedIn","meta_description":"Episode #296: Giuseppe Colucci, Chief Growth Officer at Textbroker International, shares how AI disruption forced his company to rethink its business mode…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2123,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/reinventing-growth-after-ai-disruption/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/reinventing-growth-after-ai-disruption.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}