{"podcast":{"title":"C-Suite Sales & Marketing Perspectives","slug":"c-suite-sales-marketing-perspectives-6578818","podcast_index_feed_id":6578818,"rss_url":"https://feeds.captivate.fm/c-suite-marketing/","website_url":"https://contentstrategies.io/podcasts/","image_url":"https://artwork.captivate.fm/176c3e9d-eb76-45f6-99ad-b8e7815335a0/Laa_aVf0Qih7h4ORtRFrKcLP.png","author":"Steven MacDonald","episode_count":317,"summary":"Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.","last_synced_at":"2026-07-18T20:19:43.721853+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818"},"episode":{"title":"Part Three: The Revenue Logic of Customer Obsession","slug":"part-three-the-revenue-logic-of-customer-obsession","published_at":"2026-07-08T18:15:00+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/part-three-the-revenue-logic-of-customer-obsession","show_page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818","url":"https://contentstrategies.io/podcasts/","audio_url":"https://episodes.captivate.fm/episode/d64a4975-3938-4be0-a08a-e4ca61294022.mp3","summary":"Episode #314: Lauren Shleifer Goldstein, Chief Growth Officer at Winning by Design, explains why customer obsession is the foundation of sustainable business growth. She shares practical strategies for aligning teams, building trust, and using customer insights to improve decisions across the organization. Lauren also reveals why people, processes, and customer understanding matter more than technology alone. \"Trust is built by understanding what success looks like, and then making sure there's a plan to deliver that. In SaaS or recurring revenue, it's not just one time; it's every day, every month, every year. Trust and customer obsession are, from my perspective, linked concepts. They're not separate.\" - Lauren Shleifer Goldstein Lauren’s insights demonstrate that customer obsession is not a marketing initiative or a technology investment. It is a company-wide commitment to understanding what success means for customers and delivering on that promise consistently over time. Organizations that embrace this mindset are better positioned to create trust, strengthen alignment, and achieve lasting revenue growth. Follow Lauren Shleifer Goldstein on LinkedIn Follow Steve MacDonald on LinkedIn","meta_description":"Episode #314: Lauren Shleifer Goldstein, Chief Growth Officer at Winning by Design, explains why customer obsession is the foundation of sustainable busin…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1671,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/part-three-the-revenue-logic-of-customer-obsession/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/part-three-the-revenue-logic-of-customer-obsession.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}