{"podcast":{"title":"C-Suite Sales & Marketing Perspectives","slug":"c-suite-sales-marketing-perspectives-6578818","podcast_index_feed_id":6578818,"rss_url":"https://feeds.captivate.fm/c-suite-marketing/","website_url":"https://contentstrategies.io/podcasts/","image_url":"https://artwork.captivate.fm/176c3e9d-eb76-45f6-99ad-b8e7815335a0/Laa_aVf0Qih7h4ORtRFrKcLP.png","author":"Steven MacDonald","episode_count":317,"summary":"Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.","last_synced_at":"2026-07-18T20:19:43.721853+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818"},"episode":{"title":"Part Four: The Revenue Logic of Customer Obsession","slug":"part-four-the-revenue-logic-of-customer-obsession","published_at":"2026-07-10T06:30:00+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/part-four-the-revenue-logic-of-customer-obsession","show_page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818","url":"https://contentstrategies.io/podcasts/","audio_url":"https://episodes.captivate.fm/episode/63e86b1d-6c56-4ac6-a8c7-61b6ae02a8ee.mp3","summary":"Episode #315: Gregory Banning, Chief Revenue Officer at Rithum, explains why customer obsession is the foundation of sustainable revenue growth. He shares how internal alignment, company culture, and customer feedback systems help organizations stay focused on what truly matters. Gregory also reveals why leaders should regularly pause and audit whether the customer remains at the center of every decision. \"Are customers interested in engaging you, talking to you, and then ultimately partnering with you? This isn't about us. We don't exist if the client isn't served, if the client isn't gaining value, if we're not going to where the client wants to be\" - Gregory Banning In this conversation, Gregory shares why customer obsession is much more than a business philosophy. It is a practical framework for driving revenue growth and building long-term relationships. He explains how internal alignment, employee engagement, and deliberate customer feedback systems help organizations stay focused on what matters most. Gregory also offers leaders a simple but powerful reminder to pause regularly and ensure every decision still serves the customer. Follow Gregory Banning on LinkedIn Follow Steve MacDonald on LinkedIn","meta_description":"Episode #315: Gregory Banning, Chief Revenue Officer at Rithum, explains why customer obsession is the foundation of sustainable revenue growth. He shares…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1511,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/part-four-the-revenue-logic-of-customer-obsession/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/part-four-the-revenue-logic-of-customer-obsession.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}