{"podcast":{"title":"C-Suite Sales & Marketing Perspectives","slug":"c-suite-sales-marketing-perspectives-6578818","podcast_index_feed_id":6578818,"rss_url":"https://feeds.captivate.fm/c-suite-marketing/","website_url":"https://contentstrategies.io/podcasts/","image_url":"https://artwork.captivate.fm/176c3e9d-eb76-45f6-99ad-b8e7815335a0/Laa_aVf0Qih7h4ORtRFrKcLP.png","author":"Steven MacDonald","episode_count":317,"summary":"Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.","last_synced_at":"2026-07-18T20:19:43.721853+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818"},"episode":{"title":"Internal Alignment Gaps: The Real Reason B2B Growth Stalls","slug":"internal-alignment-gaps-the-real-reason-b2b-growth-stalls","published_at":"2026-03-31T13:30:00+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/internal-alignment-gaps-the-real-reason-b2b-growth-stalls","show_page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818","url":"https://contentstrategies.io/podcasts/","audio_url":"https://episodes.captivate.fm/episode/79d90e41-4908-42d9-9708-046161dc3879.mp3","summary":"Episode #277: Lawrence McGlown, Chief Growth Officer at Careerminds, explains why internal alignment is the most critical factor in achieving sustainable B2B growth. He discusses how siloed functions create friction that slows revenue velocity and weakens execution. McGlown highlights the importance of shared purpose across leadership teams. He also outlines how alignment around profitable growth accelerates collaboration and results. \"You have to shift from functional ownership to best-of-breed thinking, where everyone executes against a shared operating model for how you win. That continuity across messaging, selling, and delivery creates the alignment needed to move faster.\" - Lawrence McGlown This conversation explores how leaders can remove internal friction and build alignment that drives measurable growth. McGlown explains the importance of shared intent, disciplined execution, and trust across teams. He also outlines how alignment improves revenue velocity, strengthens customer relationships, and helps organizations move faster with confidence. Follow Lawrence McGlown on LinkedIn Follow Steve MacDonald on LinkedIn","meta_description":"Episode #277: Lawrence McGlown, Chief Growth Officer at Careerminds, explains why internal alignment is the most critical factor in achieving sustainable…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1467,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/internal-alignment-gaps-the-real-reason-b2b-growth-stalls/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/internal-alignment-gaps-the-real-reason-b2b-growth-stalls.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}