{"podcast":{"title":"C-Suite Sales & Marketing Perspectives","slug":"c-suite-sales-marketing-perspectives-6578818","podcast_index_feed_id":6578818,"rss_url":"https://feeds.captivate.fm/c-suite-marketing/","website_url":"https://contentstrategies.io/podcasts/","image_url":"https://artwork.captivate.fm/176c3e9d-eb76-45f6-99ad-b8e7815335a0/Laa_aVf0Qih7h4ORtRFrKcLP.png","author":"Steven MacDonald","episode_count":317,"summary":"Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.","last_synced_at":"2026-07-18T20:19:43.721853+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818"},"episode":{"title":"Enterprise Buyer Skepticism: The New Barrier to Growth","slug":"enterprise-buyer-skepticism-the-new-barrier-to-growth","published_at":"2026-07-01T15:55:00+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/enterprise-buyer-skepticism-the-new-barrier-to-growth","show_page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818","url":"https://contentstrategies.io/podcasts/","audio_url":"https://episodes.captivate.fm/episode/3b0d3277-a90c-4994-b4c1-a6f0bb16fd1e.mp3","summary":"Episode #311: Mike Hlushko, Chief Marketing Officer at Modern Expo, explains why enterprise buyer skepticism has become the new barrier to B2B growth. As buyers work harder to avoid costly mistakes and AI makes information instantly accessible, trust must be earned long before a sales conversation begins. Mike shares how expertise, preparation, and consistent communication help organizations become trusted partners rather than just another vendor. \"The buyer isn't being unfair. They're protecting themselves. The biggest challenge is building real trust with our clients. We build trust through quality, history, and deep expertise in products and even in the business of our clients.\" - Mike Hlushko This conversation explores why skepticism has fundamentally changed enterprise buying behavior and what leaders must do to earn credibility before buyers enter the market. Mike explains why only a small percentage of buyers are actively evaluating suppliers, why every interaction should demonstrate deep customer expertise, and how AI has raised the standard for proving value. The discussion offers practical strategies for overcoming buyer skepticism, building lasting trust, and creating sustainable enterprise growth. Follow Mike Hlushko on LinkedIn Follow Steve MacDonald on LinkedIn","meta_description":"Episode #311: Mike Hlushko, Chief Marketing Officer at Modern Expo, explains why enterprise buyer skepticism has become the new barrier to B2B growth. As…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1579,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/enterprise-buyer-skepticism-the-new-barrier-to-growth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/enterprise-buyer-skepticism-the-new-barrier-to-growth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}