{"podcast":{"title":"C-Suite Sales & Marketing Perspectives","slug":"c-suite-sales-marketing-perspectives-6578818","podcast_index_feed_id":6578818,"rss_url":"https://feeds.captivate.fm/c-suite-marketing/","website_url":"https://contentstrategies.io/podcasts/","image_url":"https://artwork.captivate.fm/176c3e9d-eb76-45f6-99ad-b8e7815335a0/Laa_aVf0Qih7h4ORtRFrKcLP.png","author":"Steven MacDonald","episode_count":317,"summary":"Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.","last_synced_at":"2026-07-18T20:19:43.721853+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818"},"episode":{"title":"Customer Value Consulting: Turning Insight Into Sustainable Growth","slug":"customer-value-consulting-turning-insight-into-sustainable-growth","published_at":"2026-05-08T12:45:00+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/customer-value-consulting-turning-insight-into-sustainable-growth","show_page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818","url":"https://contentstrategies.io/podcasts/","audio_url":"https://episodes.captivate.fm/episode/8cff198a-5076-446e-8bbd-3bf29c996a12.mp3","summary":"Episode #289: Ian Plummer, Chief Customer Officer at Autotrader, shares how customer value consulting helps businesses turn insight into sustainable growth. He explains why long-term growth depends on continuously helping customers make smarter decisions through actionable data, industry expertise, and consultative partnership. He also highlights how businesses can strengthen trust, improve customer ROI, and create a lasting competitive advantage by never stopping the pursuit of customer value. “You can only extract more value from a customer if you generate more value for that customer. If you base your entire revenue strategy on making your partners smarter and more efficient, more profitable, sustainable growth can follow.” - Ian Plummer This conversation explores how consultative customer partnerships, actionable insight, and continuous learning shape long-term B2B growth. Ian breaks down how Autotrader transforms massive amounts of market intelligence into practical guidance that helps customers improve performance, optimize decisions, and create stronger business outcomes. The discussion also highlights how trusted-advisor relationships, AI-driven insight, and customer-centric cultures create sustainable competitive advantage in rapidly changing markets. Follow Ian Plummer on LinkedIn Follow Steve MacDonald on LinkedIn","meta_description":"Episode #289: Ian Plummer, Chief Customer Officer at Autotrader, shares how customer value consulting helps businesses turn insight into sustainable growt…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2202,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/customer-value-consulting-turning-insight-into-sustainable-growth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/customer-value-consulting-turning-insight-into-sustainable-growth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}