{"podcast":{"title":"C-Suite Sales & Marketing Perspectives","slug":"c-suite-sales-marketing-perspectives-6578818","podcast_index_feed_id":6578818,"rss_url":"https://feeds.captivate.fm/c-suite-marketing/","website_url":"https://contentstrategies.io/podcasts/","image_url":"https://artwork.captivate.fm/176c3e9d-eb76-45f6-99ad-b8e7815335a0/Laa_aVf0Qih7h4ORtRFrKcLP.png","author":"Steven MacDonald","episode_count":317,"summary":"Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.","last_synced_at":"2026-07-18T20:19:43.721853+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818"},"episode":{"title":"CRM’s 30-Year Promise Finally Delivered","slug":"crm-s-30-year-promise-finally-delivered","published_at":"2026-05-20T06:55:00+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/crm-s-30-year-promise-finally-delivered","show_page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818","url":"https://contentstrategies.io/podcasts/","audio_url":"https://episodes.captivate.fm/episode/ce8a56ef-ecbf-4793-baf8-66e43dbd10df.mp3","summary":"Episode #295: David T. Roberts, CEO at SugarAI, explains how AI is transforming CRM from a reporting tool into a platform that actively helps sellers prioritize, engage, and close opportunities. Grant Johnson, Chief Growth Officer at Chief Outsiders, shares why unified KPIs, organizational alignment, and relationship-focused execution are essential for sustainable revenue growth. Together, they reveal how AI, customer intelligence, and aligned go-to-market teams are reshaping the future of CRM-driven business success. “AI’s going to allow us to harness everything that we know about a customer and we know about our business and be able to help sellers work in the way that they work.” - David T. Roberts David and Grant explore how AI is transforming CRM from a passive reporting platform into an active revenue growth engine. The conversation highlights the importance of unified KPIs, sales and marketing alignment, customer intelligence, and workflow-driven automation. They also discuss why relationship data, intent signals, and AI-guided seller enablement are reshaping how modern B2B organizations improve execution, increase win rates, and drive long-term business growth. Follow David Roberts on LinkedIn Follow Grant Johnson on LinkedIn Follow Steve MacDonald on LinkedIn","meta_description":"Episode #295: David T. Roberts, CEO at SugarAI, explains how AI is transforming CRM from a reporting tool into a platform that actively helps sellers prio…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2145,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/crm-s-30-year-promise-finally-delivered/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/crm-s-30-year-promise-finally-delivered.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}