{"podcast":{"title":"C-Suite Sales & Marketing Perspectives","slug":"c-suite-sales-marketing-perspectives-6578818","podcast_index_feed_id":6578818,"rss_url":"https://feeds.captivate.fm/c-suite-marketing/","website_url":"https://contentstrategies.io/podcasts/","image_url":"https://artwork.captivate.fm/176c3e9d-eb76-45f6-99ad-b8e7815335a0/Laa_aVf0Qih7h4ORtRFrKcLP.png","author":"Steven MacDonald","episode_count":317,"summary":"Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.","last_synced_at":"2026-07-18T20:19:43.721853+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818"},"episode":{"title":"B2B C-Suite Execs: How to Win the Day One Shortlist","slug":"b2b-c-suite-execs-how-to-win-the-day-one-shortlist","published_at":"2026-06-02T15:15:00+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/b2b-c-suite-execs-how-to-win-the-day-one-shortlist","show_page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818","url":"https://contentstrategies.io/podcasts/","audio_url":"https://episodes.captivate.fm/episode/4a03f70e-bfa5-4507-8f38-49e2b411d873.mp3","summary":"Episode #300: Casey Carey, Chief Marketing Officer at TCP Software, discusses how buyer behavior, trust, customer understanding, and AI are reshaping modern B2B growth. He explains why earning a place on the buyer's shortlist before a purchase process begins has become critical. Casey also shares practical strategies for creating preference, improving alignment, and increasing win rates. \"That day one list is the qualifying race. The decision may be made without you. If you're not on that day one list, your chances of winning are in the single-digit percentage.\" - Casey Carey In this episode, Casey shares how B2B organizations can improve their chances of making the day one list by investing in customer insights, preference marketing, internal alignment, and AI-powered execution. The conversation explores practical ways to build trust earlier in the buying journey and to create sustainable growth through a stronger understanding of the market. Follow Casey Carey on LinkedIn Follow Steve MacDonald on LinkedIn","meta_description":"Episode #300: Casey Carey, Chief Marketing Officer at TCP Software, discusses how buyer behavior, trust, customer understanding, and AI are reshaping mode…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1774,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/b2b-c-suite-execs-how-to-win-the-day-one-shortlist/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/b2b-c-suite-execs-how-to-win-the-day-one-shortlist.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}