{"podcast":{"title":"C-Suite Sales & Marketing Perspectives","slug":"c-suite-sales-marketing-perspectives-6578818","podcast_index_feed_id":6578818,"rss_url":"https://feeds.captivate.fm/c-suite-marketing/","website_url":"https://contentstrategies.io/podcasts/","image_url":"https://artwork.captivate.fm/176c3e9d-eb76-45f6-99ad-b8e7815335a0/Laa_aVf0Qih7h4ORtRFrKcLP.png","author":"Steven MacDonald","episode_count":317,"summary":"Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.","last_synced_at":"2026-07-18T20:19:43.721853+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818"},"episode":{"title":"AI Strategy Shift: Moving Beyond Workflow Automation","slug":"ai-strategy-shift-moving-beyond-workflow-automation","published_at":"2026-04-30T11:10:00+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/ai-strategy-shift-moving-beyond-workflow-automation","show_page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818","url":"https://contentstrategies.io/podcasts/","audio_url":"https://episodes.captivate.fm/episode/8b48dd8b-83af-40ca-bd12-bd06ffa12278.mp3","summary":"Episode #285: Jerome Stewart, Chief Marketing Officer at Conviva, explains why AI must move beyond workflow automation into real business impact. He shares how marketers can use iteration, systems, and sharper messaging to accelerate growth. Stewart also emphasizes that trust and relationships still matter most. His perspective shows how leaders can blend AI speed with smarter outcomes. “Embrace AI, but maintain that humanity, maintain that human touch, and then use AI to help break in, help expedite, and help increase the quality.” - Jerome Stewart In this episode, Jerome shares how modern B2B leaders should rethink AI as a strategic growth lever rather than a productivity tool alone. He discusses messaging systems, pipeline influence, account-based trust building, and why human judgment remains essential. The episode offers a practical framework for executives balancing automation, quality, and long-term market differentiation. Follow Jerome Stewart on LinkedIn Follow host Steve MacDonald on LinkedIn","meta_description":"Episode #285: Jerome Stewart, Chief Marketing Officer at Conviva, explains why AI must move beyond workflow automation into real business impact. He share…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1849,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/ai-strategy-shift-moving-beyond-workflow-automation/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/ai-strategy-shift-moving-beyond-workflow-automation.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}