{"podcast":{"title":"C-Suite Sales & Marketing Perspectives","slug":"c-suite-sales-marketing-perspectives-6578818","podcast_index_feed_id":6578818,"rss_url":"https://feeds.captivate.fm/c-suite-marketing/","website_url":"https://contentstrategies.io/podcasts/","image_url":"https://artwork.captivate.fm/176c3e9d-eb76-45f6-99ad-b8e7815335a0/Laa_aVf0Qih7h4ORtRFrKcLP.png","author":"Steven MacDonald","episode_count":317,"summary":"Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.","last_synced_at":"2026-07-18T20:19:43.721853+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818"},"episode":{"title":"AI Pressure on Today’s C-Suite","slug":"ai-pressure-on-today-s-c-suite","published_at":"2026-05-26T14:00:00+00:00","page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/ai-pressure-on-today-s-c-suite","show_page_url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818","url":"https://contentstrategies.io/podcasts/","audio_url":"https://episodes.captivate.fm/episode/ab777a94-4fdd-4aac-80dc-29608824639e.mp3","summary":"Episode #297: Valeria Balaro, Chief Marketing Officer at Star, explains how AI is forcing companies to rethink growth, talent development, marketing influence, and customer engagement. She discusses why human judgment, differentiated thinking, and cross-functional collaboration are becoming more valuable in the AI era. She also shares why modern CMOs must evolve beyond lead generation into true revenue leadership. “Company growth is changing completely, and AI is accelerating it greatly. It’s an accelerator, but an accelerator can go both ways, into the positive and into the negative.” - Valeria Balaro In this episode, Valeria shares how AI is reshaping growth strategies, marketing leadership, customer engagement, and workforce development. She explains why differentiated thinking, human judgment, and cross-functional collaboration are becoming essential competitive advantages in modern business. The conversation also explores why CMOs must evolve into revenue leaders who influence systems, operations, and long-term company growth. Follow Valeria Balaro on LinkedIn Follow Steve MacDonald on LinkedIn","meta_description":"Episode #297: Valeria Balaro, Chief Marketing Officer at Star, explains how AI is forcing companies to rethink growth, talent development, marketing influ…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1901,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/c-suite-sales-marketing-perspectives-6578818/episodes/ai-pressure-on-today-s-c-suite/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/c-suite-sales-marketing-perspectives-6578818/ai-pressure-on-today-s-c-suite.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}