{"podcast":{"title":"Business Therapy™ With Joké","slug":"business-therapy-with-jok-7032796","podcast_index_feed_id":7032796,"rss_url":"https://feeds.transistor.fm/creative-business-mindset-with-joke","website_url":"https://www.jokedurojaiye.me/the-podcast","image_url":"https://img.transistorcdn.com/5sKFm_foOMGlNT554FWGXuhz1pCY9GCnveCJmSpXU7c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zOTg2/MmFkMTM2M2QwOTEz/OGQ1Mjc0MmE4YjMx/OGI5Ni5wbmc.jpg","author":"Joké Durojaiye","episode_count":53,"summary":"Formerly Creative Business Mindset Podcast™ Welcome to Business Therapy™ with Joké, where we separate the math from the drama so creative entrepreneurs can build profitable businesses with clarity, confidence, and purpose. Joké Durojaiye, is a mom of three, Certified Life Coach, Author, serial entrepreneur and a business strategist who has lived through the real, messy middle of building businesses from the ground up. This podcast goes beyond surface level success and into the honest conversations around fear, visibility, burnout, reinvention, leadership, and what it actually takes to grow something sustainable. If you are tired of guessing your way through business, overworking, or feeling stuck between your talent and profitability, you are in the right place. Here, we talk about the mindset behind the money, the systems behind the success, and the emotional patterns that can either move your business forward or keep you playing small. Whether you are a creative entrepreneur, home stager, designer, coach, speaker, or someone building a purpose driven brand, expect candid conversations, practical strategies, and real life stories designed to help you attract aligned clients, incr…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/business-therapy-with-jok-7032796"},"episode":{"title":"Episode 48 - Why Selling Feels So Hard. You Don’t Lack The Skills, You Need A Mindshift | Business Therapy™","slug":"episode-48-why-selling-feels-so-hard-you-don-t-lack-the-skills-you-need-a-mindshift-business-therapy","published_at":"2026-04-24T14:00:00+00:00","page_url":"https://stenobird.com/podcast/business-therapy-with-jok-7032796/episode-48-why-selling-feels-so-hard-you-don-t-lack-the-skills-you-need-a-mindshift-business-therapy","show_page_url":"https://stenobird.com/podcast/business-therapy-with-jok-7032796","url":"https://share.transistor.fm/s/afc474af","audio_url":"https://media.transistor.fm/afc474af/c9ef596b.mp3","summary":"In today’s episode, we’re talking about why selling can feel so uncomfortable for so many creatives and entrepreneurs, even when you’re more than capable. Because here’s the truth: you’ve been selling your entire life… just not for yourself. This episode explores what’s really happening when you freeze at the idea of selling your own work. It’s not about your skills, your offer, or your experience. It often comes back to what you believe about your value once you’re no longer operating under someone else’s name, title, or brand. We walk through the shift that happens when you move from employee to business owner, why everything can suddenly feel heavier, and how selling starts to feel personal in a way it didn’t before. This is about gently reconnecting to the results you already create and finding a way to talk about your work that feels natural instead of forced. Here’s what we covered ✅ Why you’ve likely been selling all along, even if it didn’t feel like it ✅ The difference between selling yourself and speaking to a solution ✅ How being inside someone else’s brand can blur your sense of ownership ✅ Why things can feel more intense when your work becomes personal ✅ The belief gap that tends to get in the way more than skill or strategy ✅ How proving yourself can feel draining, while demonstrating value can feel lighter ✅ Why people are often drawn to outcomes and transformation ✅ The identity shift from employee to business owner and what can come with it ✅ Ways to start rebuilding trust in your own value ✅ A simple approach to selling through real conversations instead of pressure We also touch on how easy it is to focus on the visible parts of business, like logos, websites, or setting things up “properly,” and how those things can feel productive, even when the r…","meta_description":"In today’s episode, we’re talking about why selling can feel so uncomfortable for so many creatives and entrepreneurs, even when you’re more than capable.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":508,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-therapy-with-jok-7032796/episodes/episode-48-why-selling-feels-so-hard-you-don-t-lack-the-skills-you-need-a-mindshift-business-therapy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-therapy-with-jok-7032796/episode-48-why-selling-feels-so-hard-you-don-t-lack-the-skills-you-need-a-mindshift-business-therapy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}