{"podcast":{"title":"Business Therapy™ With Joké","slug":"business-therapy-with-jok-7032796","podcast_index_feed_id":7032796,"rss_url":"https://feeds.transistor.fm/creative-business-mindset-with-joke","website_url":"https://www.jokedurojaiye.me/the-podcast","image_url":"https://img.transistorcdn.com/5sKFm_foOMGlNT554FWGXuhz1pCY9GCnveCJmSpXU7c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zOTg2/MmFkMTM2M2QwOTEz/OGQ1Mjc0MmE4YjMx/OGI5Ni5wbmc.jpg","author":"Joké Durojaiye","episode_count":53,"summary":"Formerly Creative Business Mindset Podcast™ Welcome to Business Therapy™ with Joké, where we separate the math from the drama so creative entrepreneurs can build profitable businesses with clarity, confidence, and purpose. Joké Durojaiye, is a mom of three, Certified Life Coach, Author, serial entrepreneur and a business strategist who has lived through the real, messy middle of building businesses from the ground up. This podcast goes beyond surface level success and into the honest conversations around fear, visibility, burnout, reinvention, leadership, and what it actually takes to grow something sustainable. If you are tired of guessing your way through business, overworking, or feeling stuck between your talent and profitability, you are in the right place. Here, we talk about the mindset behind the money, the systems behind the success, and the emotional patterns that can either move your business forward or keep you playing small. Whether you are a creative entrepreneur, home stager, designer, coach, speaker, or someone building a purpose driven brand, expect candid conversations, practical strategies, and real life stories designed to help you attract aligned clients, incr…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/business-therapy-with-jok-7032796"},"episode":{"title":"Episode 42 Abundance Mindset Is A Business Strategy | Business Therapy™","slug":"episode-42-abundance-mindset-is-a-business-strategy-business-therapy","published_at":"2026-03-13T14:00:00+00:00","page_url":"https://stenobird.com/podcast/business-therapy-with-jok-7032796/episode-42-abundance-mindset-is-a-business-strategy-business-therapy","show_page_url":"https://stenobird.com/podcast/business-therapy-with-jok-7032796","url":"https://share.transistor.fm/s/ed6b0ab3","audio_url":"https://media.transistor.fm/ed6b0ab3/86608b22.mp3","summary":"In today’s episode of Creative Business Mindset™ , I’m talking about something that quietly shapes your reputation, referrals and long-term growth as a creative entrepreneur : how you respond when a client asks for something outside your process. In the creative industry, I hear this all the time. The moment something unexpected happens, the response becomes, “Well, according to our contract…” Now listen, I believe in contracts. I believe in boundaries and systems. But when every client interaction starts with the contract instead of the conversation, you stop building relationships and you start building walls. And walls don’t create referrals. They don’t create raving fans. They definitely don’t help you build a business that grows through word-of-mouth marketing. In this episode, I share a real situation from my home staging business . A client needed to reschedule a staging during peak season. According to our contract, they owed 50% because the work had already started. I explained the policy, but then I asked a simple question: Why do you need to reschedule? The real issue wasn’t staging. It was their real estate listing strategy . A neighboring house was about to hit the market and they didn’t want to compete at the same time. So instead of canceling the job, I offered them one extra week before they had to go live on the market at no additional charge. Yes, it meant one week of furniture sitting in the house. But what it created was far more valuable: goodwill, a five-star review, referrals and a client who will tell the story of how we showed up when it mattered. Because abundance mindset in business isn’t a vibe. It’s a decision. The decision to pause before quoting the contract and ask what the real problem actually is. Here’s what I break down in this episo…","meta_description":"In today’s episode of Creative Business Mindset™ , I’m talking about something that quietly shapes your reputation, referrals and long-term growth as a cr…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1036,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-therapy-with-jok-7032796/episodes/episode-42-abundance-mindset-is-a-business-strategy-business-therapy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-therapy-with-jok-7032796/episode-42-abundance-mindset-is-a-business-strategy-business-therapy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}