{"podcast":{"title":"Business Therapy™ With Joké","slug":"business-therapy-with-jok-7032796","podcast_index_feed_id":7032796,"rss_url":"https://feeds.transistor.fm/creative-business-mindset-with-joke","website_url":"https://www.jokedurojaiye.me/the-podcast","image_url":"https://img.transistorcdn.com/5sKFm_foOMGlNT554FWGXuhz1pCY9GCnveCJmSpXU7c/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zOTg2/MmFkMTM2M2QwOTEz/OGQ1Mjc0MmE4YjMx/OGI5Ni5wbmc.jpg","author":"Joké Durojaiye","episode_count":53,"summary":"Formerly Creative Business Mindset Podcast™ Welcome to Business Therapy™ with Joké, where we separate the math from the drama so creative entrepreneurs can build profitable businesses with clarity, confidence, and purpose. Joké Durojaiye, is a mom of three, Certified Life Coach, Author, serial entrepreneur and a business strategist who has lived through the real, messy middle of building businesses from the ground up. This podcast goes beyond surface level success and into the honest conversations around fear, visibility, burnout, reinvention, leadership, and what it actually takes to grow something sustainable. If you are tired of guessing your way through business, overworking, or feeling stuck between your talent and profitability, you are in the right place. Here, we talk about the mindset behind the money, the systems behind the success, and the emotional patterns that can either move your business forward or keep you playing small. Whether you are a creative entrepreneur, home stager, designer, coach, speaker, or someone building a purpose driven brand, expect candid conversations, practical strategies, and real life stories designed to help you attract aligned clients, incr…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/business-therapy-with-jok-7032796"},"episode":{"title":"Episode 36 WHY YOUR TALENT IS NOT MAKING YOU MONEY (And what to do about it)","slug":"episode-36-why-your-talent-is-not-making-you-money-and-what-to-do-about-it","published_at":"2026-01-30T15:00:00+00:00","page_url":"https://stenobird.com/podcast/business-therapy-with-jok-7032796/episode-36-why-your-talent-is-not-making-you-money-and-what-to-do-about-it","show_page_url":"https://stenobird.com/podcast/business-therapy-with-jok-7032796","url":"https://share.transistor.fm/s/966a0e9d","audio_url":"https://media.transistor.fm/966a0e9d/6271c642.mp3","summary":"There's an uncomfortable space many creatives live in for far too long: the gap between being talented and being paid. Loving what you do doesn't automatically mean you know how to build a business around it. If you're the person everyone calls for advice, ideas, or \"just a quick look,\" this episode will hit close to home. I'm sharing the behind-the-scenes lessons I learned while building my staging business, including how I confused being helpful with being hired, gave away too much expertise for free and wondered why I was so busy but not profitable. We're unpacking why talent alone doesn't get rewarded, how clarity and positioning change the way people value your work and why adding structure to your business doesn't make you less creative. It actually gives your creativity room to breathe. Here's what we covered: ✅ The difference between being good at something and monetizing it ✅ Why creatives often undercharge or overgive without realizing it ✅ How free consultations quietly replace paid services ✅ The exhaustion that comes from being everyone's go-to resource ✅ Why selling outcomes creates stronger pricing confidence ✅ How clarity around the problem you solve changes everything ✅ The role of boundaries in protecting your energy and creativity ✅ Why confidence comes from facts, not feelings This episode is about pairing creativity with business intelligence so you can build something sustainable without becoming corporate, hardened, or disconnected from who you are. You don't need to lose yourself to make money. You need clarity, confidence and systems that support the work you love. Ready to stop being the best-kept secret in your industry? If this episode resonated with you and you're ready to separate the math from the drama in your business, I'd love to suppo…","meta_description":"There's an uncomfortable space many creatives live in for far too long: the gap between being talented and being paid. Loving what you do doesn't automati…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1654,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-therapy-with-jok-7032796/episodes/episode-36-why-your-talent-is-not-making-you-money-and-what-to-do-about-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-therapy-with-jok-7032796/episode-36-why-your-talent-is-not-making-you-money-and-what-to-do-about-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}