{"podcast":{"title":"Business Roundtable","slug":"business-roundtable-6744681","podcast_index_feed_id":6744681,"rss_url":"https://www.spreaker.com/show/6049255/episodes/feed","website_url":"https://stewardyourbusiness.com/brp/","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/3b3e2d5f9e44715282e740e87164c70d.jpg","author":"Steward Your Business","episode_count":157,"summary":"Welcome to the Business Roundtable Podcast , hosted by David Carr of Steward Your Business. This engaging and informative podcast series is dedicated to helping business owners, and entrepreneurs navigate the complexities of running a successful enterprise. Each episode features David Carr and a roster of industry experts, including regular contributors like Curtis Cochran, who bring their wealth of experience in mergers and acquisitions, organizational health, and team building. Dive into discussions that cover a broad range of topics essential to business growth and sustainability. From strategic planning and preparation to understanding the cycles of business ownership, the podcast provides invaluable insights into evaluating, enhancing, and exiting business ownership. Listeners can expect practical advice on scaling businesses, managing finances, and creating a culture that aligns with company goals. What sets this podcast apart is its focus on actionable strategies combined with real-world experiences. The conversations often delve into the importance of providing more value than the dollars earned and the necessity of adaptability in a rapidly changing business landscape. Wh…","last_synced_at":"2026-08-02T00:18:17.510322+00:00","page_url":"https://stenobird.com/podcast/business-roundtable-6744681"},"episode":{"title":"Your Revenue Problem Isn't a Leads Problem","slug":"your-revenue-problem-isn-t-a-leads-problem","published_at":"2026-07-01T19:00:02+00:00","page_url":"https://stenobird.com/podcast/business-roundtable-6744681/your-revenue-problem-isn-t-a-leads-problem","show_page_url":"https://stenobird.com/podcast/business-roundtable-6744681","url":"https://www.spreaker.com/episode/your-revenue-problem-isn-t-a-leads-problem--72537606","audio_url":"https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/72537606/brp_20260528_ellen_smolko.mp3","summary":"When revenue slows, almost every company reaches for the same lever: more leads, more marketing, more pressure on sales. Ellen Smolko says that is usually the wrong move. Most revenue problems are structural, and more activity does not fix them. It just exposes the gaps. Ellen is the founder of Foresight Performance and the Marketing Medic. In this conversation with David Carr she unpacks revenue friction, the term she coined for anything that quietly slows a company's growth, and her rule: diagnose before you do. She shows how founders misdiagnose a slowdown, blaming the pipeline, then sales, then marketing, then buying a new website, while the real issue goes untouched. She shares a pricing pushback story where the client actually wanted to pay more, and an accounting firm that was losing clients until it lost the suits, got relatable, and then raised its prices. Then she lays out her four pillar revenue alignment framework: positioning and buyer fit, productization, pricing strategy, and scalability. You will walk away knowing how to tell whether your revenue problem is really a leads problem, and what to look at instead. Connect with Ellen Smolko on LinkedIn: https://www.linkedin.com/in/ellen-smolko/ Foresight Performance: https://foresightperformance.com Free Revenue Friction Diagnostic: https://marketingmedic.pro/diagnosticfs Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support . Connect with Steward Your Business: Book a Leadership Clarity Call: https://calendar.stewardyourbusiness.com/cc Call: +1 909.404.9865 Website: https://stewardyourbusiness.com LinkedIn: https://www.linkedin.com/in/davidwcarr Watch more episodes and subscribe on YouTube: https://www.youtube.com/@steward_your_business","meta_description":"When revenue slows, almost every company reaches for the same lever: more leads, more marketing, more pressure on sales. Ellen Smolko says that is usually…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2866,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-roundtable-6744681/episodes/your-revenue-problem-isn-t-a-leads-problem/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-roundtable-6744681/your-revenue-problem-isn-t-a-leads-problem.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}