{"podcast":{"title":"Business Roundtable","slug":"business-roundtable-6744681","podcast_index_feed_id":6744681,"rss_url":"https://www.spreaker.com/show/6049255/episodes/feed","website_url":"https://stewardyourbusiness.com/brp/","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/3b3e2d5f9e44715282e740e87164c70d.jpg","author":"Steward Your Business","episode_count":143,"summary":"Welcome to the Business Roundtable Podcast , hosted by David Carr of Steward Your Business. This engaging and informative podcast series is dedicated to helping business owners, and entrepreneurs navigate the complexities of running a successful enterprise. Each episode features David Carr and a roster of industry experts, including regular contributors like Curtis Cochran, who bring their wealth of experience in mergers and acquisitions, organizational health, and team building. Dive into discussions that cover a broad range of topics essential to business growth and sustainability. From strategic planning and preparation to understanding the cycles of business ownership, the podcast provides invaluable insights into evaluating, enhancing, and exiting business ownership. Listeners can expect practical advice on scaling businesses, managing finances, and creating a culture that aligns with company goals. What sets this podcast apart is its focus on actionable strategies combined with real-world experiences. The conversations often delve into the importance of providing more value than the dollars earned and the necessity of adaptability in a rapidly changing business landscape. Wh…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/business-roundtable-6744681"},"episode":{"title":"Why Your Marketing Messaging Is Failing and How to Fix It","slug":"why-your-marketing-messaging-is-failing-and-how-to-fix-it","published_at":"2026-03-26T00:00:03+00:00","page_url":"https://stenobird.com/podcast/business-roundtable-6744681/why-your-marketing-messaging-is-failing-and-how-to-fix-it","show_page_url":"https://stenobird.com/podcast/business-roundtable-6744681","url":"https://www.spreaker.com/episode/why-your-marketing-messaging-is-failing-and-how-to-fix-it--70399113","audio_url":"https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/70399113/20260217_brp_ben_baker.mp3","summary":"Why do so many companies invest in marketing tools and still get ignored? In this episode of the Business Roundtable Podcast, host David Carr, founder of Steward Your Business, sits down with Ben Baker, strategic communications expert and founder of Your Brand Marketing, to unpack why most outreach fails today — and it is rarely about the tools being used. It is about the alignment, or lack of it, behind the message. Ben brings over twenty-five years of experience helping mid to large size organizations fix broken communication ecosystems, align stakeholders, and build brands that earn long-term trust. Drawing from work across healthcare, manufacturing, B2B, government, and consumer brands, Ben explains why short-term thinking destroys customer relationships and how companies can shift toward messaging that actually builds loyalty and lifetime value. David and Ben also dig into the difference between brand building and marketing, why most organizations cannot clearly articulate what they do or who they serve, and how to use customer feedback as a genuine growth tool rather than a quarterly checkbox. If you are a business owner, executive, or leader who wants to stop wasting budget on outreach that goes nowhere and start building messaging that people actually respond to, this conversation delivers practical, no-fluff strategy you can apply immediately. In this episode: Why spray-and-pray outreach on LinkedIn and email destroys trust before it starts The difference between brand building and marketing and why you need both How to define who you are, who you serve, and why they should care Why short-term thinking raises customer acquisition costs and kills growth How to use A-B testing without blowing your budget The right way to collect honest feedback from customers an…","meta_description":"Why do so many companies invest in marketing tools and still get ignored? In this episode of the Business Roundtable Podcast, host David Carr, founder of…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2933,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-roundtable-6744681/episodes/why-your-marketing-messaging-is-failing-and-how-to-fix-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-roundtable-6744681/why-your-marketing-messaging-is-failing-and-how-to-fix-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}