{"podcast":{"title":"Business Roundtable","slug":"business-roundtable-6744681","podcast_index_feed_id":6744681,"rss_url":"https://www.spreaker.com/show/6049255/episodes/feed","website_url":"https://stewardyourbusiness.com/brp/","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/3b3e2d5f9e44715282e740e87164c70d.jpg","author":"Steward Your Business","episode_count":143,"summary":"Welcome to the Business Roundtable Podcast , hosted by David Carr of Steward Your Business. This engaging and informative podcast series is dedicated to helping business owners, and entrepreneurs navigate the complexities of running a successful enterprise. Each episode features David Carr and a roster of industry experts, including regular contributors like Curtis Cochran, who bring their wealth of experience in mergers and acquisitions, organizational health, and team building. Dive into discussions that cover a broad range of topics essential to business growth and sustainability. From strategic planning and preparation to understanding the cycles of business ownership, the podcast provides invaluable insights into evaluating, enhancing, and exiting business ownership. Listeners can expect practical advice on scaling businesses, managing finances, and creating a culture that aligns with company goals. What sets this podcast apart is its focus on actionable strategies combined with real-world experiences. The conversations often delve into the importance of providing more value than the dollars earned and the necessity of adaptability in a rapidly changing business landscape. Wh…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/business-roundtable-6744681"},"episode":{"title":"Why Most Marketing Fails and How Performance Marketing Actually Drives Revenue | Stephanie Curtis","slug":"why-most-marketing-fails-and-how-performance-marketing-actually-drives-revenue-stephanie-curtis","published_at":"2026-04-30T13:32:11+00:00","page_url":"https://stenobird.com/podcast/business-roundtable-6744681/why-most-marketing-fails-and-how-performance-marketing-actually-drives-revenue-stephanie-curtis","show_page_url":"https://stenobird.com/podcast/business-roundtable-6744681","url":"https://www.spreaker.com/episode/why-most-marketing-fails-and-how-performance-marketing-actually-drives-revenue-stephanie-curtis--69189972","audio_url":"https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/69189972/brp_10_17_25_stefanie_curtis.mp3","summary":"Why does so much marketing activity fail to generate real revenue? In this episode of the Business Roundtable Podcast, host David Carr sits down with Stephanie Curtis, founder of Pace Creative and an experienced fractional Chief Marketing Officer, to unpack why many businesses struggle to see ROI from marketing — and how performance-driven strategy changes everything. Stephanie brings nearly two decades of experience working with highly technical, regulated, and complex B2B organizations, including Fortune 500 companies and seven- and eight-figure manufacturing, engineering, and industrial firms. She explains the critical differences between creative marketing, corporate marketing, product marketing, and performance marketing — and why confusing these roles leads to wasted spend and missed growth opportunities. This conversation explores how leaders can move beyond vanity metrics and shiny objects by aligning marketing directly with business goals, sales cycles, and measurable outcomes. Stephanie shares how she approaches her role as a fractional CMO, why strategy must come before execution, and how focused channel selection, consistent messaging, and data-driven decision-making create sustainable revenue engines. If you’re a CEO, founder, or executive leading a B2B organization and frustrated by marketing that “looks good” but doesn’t perform, this episode provides clarity, structure, and a smarter way forward. In this episode: Why most marketing efforts fail to deliver ROI The difference between creative, corporate, product, and performance marketing How to align marketing strategy with business and sales goals Why fewer channels — executed well — outperform scattered tactics What executives should expect from a fractional CMO How data, metrics, and consistency drive…","meta_description":"Why does so much marketing activity fail to generate real revenue? In this episode of the Business Roundtable Podcast, host David Carr sits down with Step…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2216,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-roundtable-6744681/episodes/why-most-marketing-fails-and-how-performance-marketing-actually-drives-revenue-stephanie-curtis/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-roundtable-6744681/why-most-marketing-fails-and-how-performance-marketing-actually-drives-revenue-stephanie-curtis.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}