{"podcast":{"title":"Business Roundtable","slug":"business-roundtable-6744681","podcast_index_feed_id":6744681,"rss_url":"https://www.spreaker.com/show/6049255/episodes/feed","website_url":"https://stewardyourbusiness.com/brp/","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/3b3e2d5f9e44715282e740e87164c70d.jpg","author":"Steward Your Business","episode_count":157,"summary":"Welcome to the Business Roundtable Podcast , hosted by David Carr of Steward Your Business. This engaging and informative podcast series is dedicated to helping business owners, and entrepreneurs navigate the complexities of running a successful enterprise. Each episode features David Carr and a roster of industry experts, including regular contributors like Curtis Cochran, who bring their wealth of experience in mergers and acquisitions, organizational health, and team building. Dive into discussions that cover a broad range of topics essential to business growth and sustainability. From strategic planning and preparation to understanding the cycles of business ownership, the podcast provides invaluable insights into evaluating, enhancing, and exiting business ownership. Listeners can expect practical advice on scaling businesses, managing finances, and creating a culture that aligns with company goals. What sets this podcast apart is its focus on actionable strategies combined with real-world experiences. The conversations often delve into the importance of providing more value than the dollars earned and the necessity of adaptability in a rapidly changing business landscape. Wh…","last_synced_at":"2026-08-02T00:18:17.510322+00:00","page_url":"https://stenobird.com/podcast/business-roundtable-6744681"},"episode":{"title":"Why More Visibility Might Just Be More Noise","slug":"why-more-visibility-might-just-be-more-noise","published_at":"2026-06-15T14:00:02+00:00","page_url":"https://stenobird.com/podcast/business-roundtable-6744681/why-more-visibility-might-just-be-more-noise","show_page_url":"https://stenobird.com/podcast/business-roundtable-6744681","url":"https://www.spreaker.com/episode/why-more-visibility-might-just-be-more-noise--71778638","audio_url":"https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/71778638/20260428_brp_ronica_cleary.mp3","summary":"Most business owners think PR is about getting featured. More placements, more visibility, more attention. Ronica Cleary says that is exactly where it goes wrong. Visibility without a strategy behind it is not a win. It is just noise. Ronica is the founder and CEO of Cleary Strategies and a former White House correspondent who spent years in newsrooms before building her agency. In this conversation with David Carr she pulls apart what PR actually is, and why chasing placements so often backfires. Your business alone, she says, is rarely newsworthy. The real work is figuring out what is. She walks through the period of discovery her team runs with every client, turning a founder's story into four to six clear pillars, why a guarantee of a set number of placements every month is a red flag, why she personally turned down a media hit that looked like an obvious fit, and how thinking like a producer instead of a publicist is the difference between a pitch that lands and one that dies in an inbox. Running underneath it is the Steward Your Business idea that PR is not just about getting attention, it is about being ready for it. You will walk away able to tell whether your own message would hold up once it lands, and with a simple self-check to see whether you are even ready for PR. Connect with Ronica Cleary on LinkedIn: https://www.linkedin.com/in/ronica-cleary/ Cleary Strategies: https://www.clearystrategies.com Become a supporter of this podcast: https://www.spreaker.com/podcast/business-roundtable--6049255/support . Connect with Steward Your Business: Book a Leadership Clarity Call: https://calendar.stewardyourbusiness.com/cc Call: +1 909.404.9865 Website: https://stewardyourbusiness.com LinkedIn: https://www.linkedin.com/in/davidwcarr Watch more episodes and subscribe…","meta_description":"Most business owners think PR is about getting featured. More placements, more visibility, more attention. Ronica Cleary says that is exactly where it goe…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2622,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-roundtable-6744681/episodes/why-more-visibility-might-just-be-more-noise/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-roundtable-6744681/why-more-visibility-might-just-be-more-noise.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}