{"podcast":{"title":"Business of Story","slug":"business-of-story-2233","podcast_index_feed_id":2233,"rss_url":"https://businessofstory.libsyn.com/rss","website_url":"http://businessofstory.com","image_url":"https://static.libsyn.com/p/assets/a/3/5/3/a35321b31734454416c3140a3186d450/Park_Howell.png","author":"Park Howell","episode_count":578,"summary":"The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!","last_synced_at":"2026-07-21T06:19:25.762026+00:00","page_url":"https://stenobird.com/podcast/business-of-story-2233"},"episode":{"title":"#575: Elliott Rayner on Why 81% of Your Team Can't Tell Your Story","slug":"575-elliott-rayner-on-why-81-of-your-team-can-t-tell-your-story","published_at":"2026-07-06T12:00:00+00:00","page_url":"https://stenobird.com/podcast/business-of-story-2233/575-elliott-rayner-on-why-81-of-your-team-can-t-tell-your-story","show_page_url":"https://stenobird.com/podcast/business-of-story-2233","url":"https://businessofstory.libsyn.com/575-elliott-rayner-on-why-81-of-your-team-cant-tell-your-story","audio_url":"https://traffic.libsyn.com/secure/businessofstory/Elliott_Rayner_SHOW_-_7126_11.46AM.mp3?dest-id=283324","summary":"Only 19% of employees can consistently tell their company's story. That means 81% of your brand touchpoints are leaking narrative — and costing you customers. Elliott Rayner's groundbreaking research explains why, and what to do about it. Elliott Rayner — fractional Head of Storytelling and author of The State of Storytelling 2026 — analyzed 25 emerging Chief Storytelling Officer job descriptions from the world's most sophisticated companies to uncover a seismic shift: the best organizations are no longer treating brand narrative as a creative function. They're operationalizing it. In this episode, Elliott and host Park Howell reveal: Why Narrative Entropy is the silent killer of brand growth — and the single metric that exposes it instantly What a Chief Storytelling Officer actually does (hint: it's far less about creating stories and far more about creating alignment) The 3-question survey you can run inside your company this week to make the business case for StoryOps™ Why \"execution has become cheap but meaning has not\" — and what that means for your competitive strategy in the AI age How to get your head of sales, legal, product, and finance all telling the same story without a fight Whether you're a CMO, a founder, a product marketer, or someone quietly operating as your organization's unofficial head of storytelling — this episode is your mandate and your blueprint. Resources mentioned: Download Elliott's free report: The State of Storytelling 2026 — find it on his LinkedIn profile Elliott's Maven storytelling cohort: productnarratives.com Park Howell's StoryOps™ platform: storycycle.ai","meta_description":"Only 19% of employees can consistently tell their company's story. That means 81% of your brand touchpoints are leaking narrative — and costing you custom…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3053,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-of-story-2233/episodes/575-elliott-rayner-on-why-81-of-your-team-can-t-tell-your-story/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-of-story-2233/575-elliott-rayner-on-why-81-of-your-team-can-t-tell-your-story.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}