{"podcast":{"title":"Business of Story","slug":"business-of-story-2233","podcast_index_feed_id":2233,"rss_url":"https://businessofstory.libsyn.com/rss","website_url":"http://businessofstory.com","image_url":"https://static.libsyn.com/p/assets/a/3/5/3/a35321b31734454416c3140a3186d450/Park_Howell.png","author":"Park Howell","episode_count":578,"summary":"The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!","last_synced_at":"2026-07-21T06:19:25.762026+00:00","page_url":"https://stenobird.com/podcast/business-of-story-2233"},"episode":{"title":"#570: How to Command the Room, Connect the Dots, and Close the Deal, With Dr. Laura Sicola","slug":"570-how-to-command-the-room-connect-the-dots-and-close-the-deal-with-dr-laura-sicola","published_at":"2026-06-01T12:00:00+00:00","page_url":"https://stenobird.com/podcast/business-of-story-2233/570-how-to-command-the-room-connect-the-dots-and-close-the-deal-with-dr-laura-sicola","show_page_url":"https://stenobird.com/podcast/business-of-story-2233","url":"https://businessofstory.libsyn.com/570-how-to-command-the-room-connect-the-dots-and-close-the-deal-with-dr-laura-sicola","audio_url":"https://traffic.libsyn.com/secure/businessofstory/Dr._Laura_Sicola_SHOW_-_52826_2.42PM.mp3?dest-id=283324","summary":"Dr. Laura Sicola reveals why expertise alone won't get you heard — and the 3 Cs that turn knowledge into leadership influence. You've mastered your subject. You know your material cold. So why does the room glaze over when the stakes are highest? Cognitive linguist, executive coach, and author Dr. Laura Sicola says the gap isn't your expertise — it's the three inches between your brain and your mouth. In this episode of the Business of Story, she shares the framework that's helped Fortune 500 executives at Amazon and Kaiser Permanente stop sounding like spreadsheets and start commanding every room they walk into. Her TEDx Talk, \"Want to Sound Like a Leader? Start by Saying Your Name Right,\" has nearly 7 million views — because the problem is universal and the fix is counterintuitive. WHAT YOU'LL DISCOVER IN THIS EPISODE The 3 Cs of Executive Presence: Command the Room, Connect with Your Audience, and Close the Deal — and why each requires a completely different skill Why the movie playing in your head is never the movie your audience is watching — and how to close that gap before it costs you the deal The neuroscience of humor: why a well-placed laugh creates dopamine, builds trust, and makes you more persuasive without sacrificing credibility How to use Chris Voss's \"labeling\" technique to stay curious when conversations get triggered and defensive The one counterintuitive move that makes you sound smarter, more likable, and more relatable — all at the same time ABOUT DR. LAURA SICOLA Dr. Laura Sicola is a cognitive linguist, former professor, and executive coach who helps leaders bridge the gap between their expertise and their influence. She is the author of Speaking to Influence: Mastering Your Leadership Voice and the founder of Vocal Impact Productions. Website:…","meta_description":"Dr. Laura Sicola reveals why expertise alone won't get you heard — and the 3 Cs that turn knowledge into leadership influence. You've mastered your subjec…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3234,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-of-story-2233/episodes/570-how-to-command-the-room-connect-the-dots-and-close-the-deal-with-dr-laura-sicola/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-of-story-2233/570-how-to-command-the-room-connect-the-dots-and-close-the-deal-with-dr-laura-sicola.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}