{"podcast":{"title":"Business of Story","slug":"business-of-story-2233","podcast_index_feed_id":2233,"rss_url":"https://businessofstory.libsyn.com/rss","website_url":"http://businessofstory.com","image_url":"https://static.libsyn.com/p/assets/a/3/5/3/a35321b31734454416c3140a3186d450/Park_Howell.png","author":"Park Howell","episode_count":569,"summary":"The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/business-of-story-2233"},"episode":{"title":"#567: The TRUTH Brand Storytelling Framework for Hiring, With Bryan Adams","slug":"567-the-truth-brand-storytelling-framework-for-hiring-with-bryan-adams","published_at":"2026-05-11T12:00:00+00:00","page_url":"https://stenobird.com/podcast/business-of-story-2233/567-the-truth-brand-storytelling-framework-for-hiring-with-bryan-adams","show_page_url":"https://stenobird.com/podcast/business-of-story-2233","url":"https://businessofstory.libsyn.com/567-the-truth-brand-storytelling-framework-for-hiring-with-bryan-adams","audio_url":"https://traffic.libsyn.com/secure/businessofstory/Bryan_Adams_SHOW_-_5926_8.03AM.mp3?dest-id=283324","summary":"The TRUTH Brand Storytelling Framework for Hiring, With Bryan Adams How do you build an employer brand that attracts the right candidates and repels the wrong ones? Bryan Adams — CEO of HappyDance, founder of Ph.Creative, and employer brand strategist behind iconic campaigns for Nike and Apple — says the answer is simpler and harder than most organizations expect: tell the truth. In this episode of the Business of Story, host Park Howell sits down with Bryan to unpack the TRUTH Framework — a five-step storytelling structure that goes beyond AND, BUT, THEREFORE to help organizations find and tell the honest story that makes top talent choose them. You'll discover: • Why the truth your audience most needs to hear is more powerful than the truth you're most comfortable telling • How being \"nice\" is destroying your culture — and why radical candor is the kinder choice • What Bryan learned building employer brands for Nike, Apple, and VF Corporation — and how those lessons apply to organizations of every size • How HappyDance uses AI-powered conversational navigation to turn career sites into candidate experiences — achieving 12% conversion rates against a 3–5% industry standard • Why the StoryCycle Genie® assessment of HappyDance left Bryan saying the results were \"spooky accurate\" • How to pre-order Bryan's new book, Sell the Truth, at happydance.love/sell-the-truth Bryan Adams is the co-author of Give & Get Employer Branding and the upcoming Sell the Truth. His TEDx talk, Culture Eats Competition for Breakfast, has surpassed 1.4 million views. Connect with Bryan: Website: happydance.love Book pre-order: happydance.love/sell-the-truth LinkedIn: linkedin.com/in/bryanadams Subscribe to the Business of Story podcast for weekly episodes on the art and science of strategic bus…","meta_description":"The TRUTH Brand Storytelling Framework for Hiring, With Bryan Adams How do you build an employer brand that attracts the right candidates and repels the w…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3213,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-of-story-2233/episodes/567-the-truth-brand-storytelling-framework-for-hiring-with-bryan-adams/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-of-story-2233/567-the-truth-brand-storytelling-framework-for-hiring-with-bryan-adams.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}