{"podcast":{"title":"Business of Story","slug":"business-of-story-2233","podcast_index_feed_id":2233,"rss_url":"https://businessofstory.libsyn.com/rss","website_url":"http://businessofstory.com","image_url":"https://static.libsyn.com/p/assets/a/3/5/3/a35321b31734454416c3140a3186d450/Park_Howell.png","author":"Park Howell","episode_count":569,"summary":"The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/business-of-story-2233"},"episode":{"title":"#556: From Clicks to Conversions: Fixing Your Post-Click Story, with Shamir Duverseau","slug":"556-from-clicks-to-conversions-fixing-your-post-click-story-with-shamir-duverseau","published_at":"2026-02-23T12:00:00+00:00","page_url":"https://stenobird.com/podcast/business-of-story-2233/556-from-clicks-to-conversions-fixing-your-post-click-story-with-shamir-duverseau","show_page_url":"https://stenobird.com/podcast/business-of-story-2233","url":"https://businessofstory.libsyn.com/556-from-clicks-to-conversions-fixing-your-post-click-story-with-shamir-duverseau","audio_url":"https://traffic.libsyn.com/secure/businessofstory/Shamir_Duverseau_SHOW_-_22226_10.59AM.mp3?dest-id=283324","summary":"Unlocking Post-Click Success: How to Convert Clicks into Customers with Shamir Duverseau Are you pouring budget into digital ads, getting plenty of clicks—but not enough conversions? You're not alone. Most marketers focus on getting the click, but the real opportunity comes after. In this episode of the Business of Story, Park Howell sits down with Shamir Duverseau—founder of Smart Panda Labs and former marketing leader at Disney, Marriott, Southwest Airlines, and NBC Universal—to reveal why the post-click experience is the most overlooked (and profitable) part of your marketing funnel. Shamir shares his journey from running campaigns for iconic brands to building a framework that helps businesses turn website visitors into loyal customers. You'll learn: The psychology behind why prospects vanish after the click How to align marketing, IT, and product teams for seamless digital journeys Simple tweaks that can dramatically increase your conversions Proven strategies for building trust and removing friction on your site How to use research and feedback to continually improve your results Whether you're a startup founder or an enterprise marketer, you'll discover actionable steps to transform your website into a conversion engine and get more from the traffic you already have.","meta_description":"Unlocking Post-Click Success: How to Convert Clicks into Customers with Shamir Duverseau Are you pouring budget into digital ads, getting plenty of clicks…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3543,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-of-story-2233/episodes/556-from-clicks-to-conversions-fixing-your-post-click-story-with-shamir-duverseau/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-of-story-2233/556-from-clicks-to-conversions-fixing-your-post-click-story-with-shamir-duverseau.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}