{"podcast":{"title":"Business of Story","slug":"business-of-story-2233","podcast_index_feed_id":2233,"rss_url":"https://businessofstory.libsyn.com/rss","website_url":"http://businessofstory.com","image_url":"https://static.libsyn.com/p/assets/a/3/5/3/a35321b31734454416c3140a3186d450/Park_Howell.png","author":"Park Howell","episode_count":569,"summary":"The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/business-of-story-2233"},"episode":{"title":"#554: How Great Brand Storytelling Helps You Recruit Rockstars, With Jeff Hyman","slug":"554-how-great-brand-storytelling-helps-you-recruit-rockstars-with-jeff-hyman","published_at":"2026-02-09T12:00:00+00:00","page_url":"https://stenobird.com/podcast/business-of-story-2233/554-how-great-brand-storytelling-helps-you-recruit-rockstars-with-jeff-hyman","show_page_url":"https://stenobird.com/podcast/business-of-story-2233","url":"https://businessofstory.libsyn.com/554-how-great-brand-storytelling-helps-yourrecruit-rockstars-with-jeff-hyman","audio_url":"https://traffic.libsyn.com/secure/businessofstory/Jeff_Hyman_SHOW_-_2626_2.53PM.mp3?dest-id=283324","summary":"Unlock the secret to recruiting top talent with storytelling! In this episode, Park Howell welcomes Jeff Hyman—author of \"Recruit Rockstars\"—to reveal how the ABT narrative framework can transform your hiring process. Discover why stories attract missionaries (not mercenaries), how to make your job postings irresistible, and the role of AI in scaling your employer brand. Whether you're an HR leader, hiring manager, or job seeker, you'll learn actionable strategies to build a team that stays for the mission, not just the money. Listen now and make your next hire a rockstar! Test the strength of your brand story on the StoryCycle Genie® for FREE. Story on! ≈Park","meta_description":"Unlock the secret to recruiting top talent with storytelling! In this episode, Park Howell welcomes Jeff Hyman—author of \"Recruit Rockstars\"—to reveal how…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3432,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-of-story-2233/episodes/554-how-great-brand-storytelling-helps-you-recruit-rockstars-with-jeff-hyman/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-of-story-2233/554-how-great-brand-storytelling-helps-you-recruit-rockstars-with-jeff-hyman.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}