{"podcast":{"title":"Business of Story","slug":"business-of-story-2233","podcast_index_feed_id":2233,"rss_url":"https://businessofstory.libsyn.com/rss","website_url":"http://businessofstory.com","image_url":"https://static.libsyn.com/p/assets/a/3/5/3/a35321b31734454416c3140a3186d450/Park_Howell.png","author":"Park Howell","episode_count":569,"summary":"The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/business-of-story-2233"},"episode":{"title":"#553: How to Turn AI Into Artful Intelligence That Inspires Your Brand Storytelling, With Jen Perry","slug":"553-how-to-turn-ai-into-artful-intelligence-that-inspires-your-brand-storytelling-with-jen-perry","published_at":"2026-02-02T12:00:00+00:00","page_url":"https://stenobird.com/podcast/business-of-story-2233/553-how-to-turn-ai-into-artful-intelligence-that-inspires-your-brand-storytelling-with-jen-perry","show_page_url":"https://stenobird.com/podcast/business-of-story-2233","url":"https://businessofstory.libsyn.com/553-how-to-turn-ai-into-artful-intelligence-that-inspires-your-brand-storytelling-with-jen-perry","audio_url":"https://traffic.libsyn.com/secure/businessofstory/Jen_Perry_SHOW_-_13126_11.35AM.mp3?dest-id=283324","summary":"Discover how to transform \"artificial intelligence\" into \"artful intelligence\" and inspire your brand storytelling in this must-listen episode of the Business of Story. Park Howell is joined by Jen Perry, Executive Creative Director at Vagrants, who shares her journey from building creative teams for brands like JetBlue, IKEA, and Dunkin' Donuts to leading Vagrants' evolution into a creative powerhouse. You'll learn why \"artificial intelligence\" is a branding problem, and how reframing it as \"artful intelligence\" helps you keep your storytelling human, emotionally resonant, and truly impactful—even as you embrace the latest technology. Jen reveals practical strategies for using emotional intelligence in your creative process, building lasting client relationships, and coaching teams to bold, effective ideas. Plus, you'll hear a real-world case study from Tom Schwab of Interview Valet on how the StoryCycle Genie™ platform delivers artful, brand-aligned content that saves hours and elevates quality. Listen now to discover: How to blend AI and empathy for better brand stories Why artful intelligence is your creative edge Actionable steps to inspire your team and audience For more insights and resources, visit businessofstory.com .","meta_description":"Discover how to transform \"artificial intelligence\" into \"artful intelligence\" and inspire your brand storytelling in this must-listen episode of the Busi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3260,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-of-story-2233/episodes/553-how-to-turn-ai-into-artful-intelligence-that-inspires-your-brand-storytelling-with-jen-perry/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-of-story-2233/553-how-to-turn-ai-into-artful-intelligence-that-inspires-your-brand-storytelling-with-jen-perry.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}