{"podcast":{"title":"Business of Sport","slug":"business-of-sport-6416151","podcast_index_feed_id":6416151,"rss_url":"https://anchor.fm/s/1090bf2d4/podcast/rss","website_url":"https://businessofsport.fm/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44367453/44367453-1781605268004-637cd4aec03ee.jpg","author":"Charlie and Harry Stebbings","episode_count":180,"summary":"The show that takes you behind the scenes with the industry’s leading owners, operators, and athletes; it’s the game behind the game. BOS takes two forms: a weekly interview with leading figures from the world of sport, and ‘The Breakdown’, the news show hosted by Charlie Stebbings & Charlie Methven, ensuring you don’t miss a minute of what’s happening in the world of sports business. For greater access and insight, come and join us on Substack to access bonus shows, articles, giveaways, and events. https://businessofsport.substack.com/","last_synced_at":"2026-09-18T22:20:23.213518+00:00","page_url":"https://stenobird.com/podcast/business-of-sport-6416151"},"episode":{"title":"BONUS EPISODE | The Collapse of LIV Golf: From Golf’s Great Disruptor to Sport’s Biggest Failure","slug":"bonus-episode-the-collapse-of-liv-golf-from-golf-s-great-disruptor-to-sport-s-biggest-failure","published_at":"2026-09-07T08:00:00+00:00","page_url":"https://stenobird.com/podcast/business-of-sport-6416151/bonus-episode-the-collapse-of-liv-golf-from-golf-s-great-disruptor-to-sport-s-biggest-failure","show_page_url":"https://stenobird.com/podcast/business-of-sport-6416151","url":"https://podcasters.spotify.com/pod/show/business-of-sport/episodes/BONUS-EPISODE--The-Collapse-of-LIV-Golf-From-Golfs-Great-Disruptor-to-Sports-Biggest-Failure-e3obod1","audio_url":"https://anchor.fm/s/1090bf2d4/podcast/play/125214561/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-8-4%2F431199641-44100-2-ced3a9e433dd6.mp3","summary":"Charlie and Charlie take a deep dive into the rise and apparent collapse of LIV Golf, tracing the breakaway tour back to its ambitious launch in 2021 and the huge Saudi investment behind its attempt to challenge the PGA Tour. They examine the extraordinary financial packages offered to players, the appeal of guaranteed money and franchise equity, and why stars including Dustin Johnson, Brooks Koepka, Bryson DeChambeau and Jon Rahm made the move while Tiger Woods and Rory McIlroy stayed away. From LIV's failure to secure the distribution, audiences and fan loyalty needed to make the model commercially viable to the fundamental problems with team golf and its lack of history and heritage, they ask where the breakaway tour went wrong. With the 2026 season ending early, players and suppliers reportedly owed money and a proposed \"LIV 2.0\" involving fewer events and lower prize money, they explore whether LIV can actually survive in any meaningful form. Could Saudi Arabia have achieved its ambitions by investing in the existing European Tour instead? What happens to the LIV golfers now? And was the entire project doomed by the strategy from the very beginning? Disclaimer: The content of this podcast is intended as commentary and opinion on matters of public interest in the sports industry. While we make every effort to ensure accuracy, figures, statistics, and financial data referenced may be based on publicly available estimates and could be subject to error or change. Nothing in this podcast should be taken as a statement of fact. If you believe any information is inaccurate, please contact us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠charlie@20vc.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ and we will endeavour to correct the record promptly. Subscribe to our Substack for bonus content: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://substack.com/@businessofspor…","meta_description":"Charlie and Charlie take a deep dive into the rise and apparent collapse of LIV Golf, tracing the breakaway tour back to its ambitious launch in 2021 and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2755,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-of-sport-6416151/episodes/bonus-episode-the-collapse-of-liv-golf-from-golf-s-great-disruptor-to-sport-s-biggest-failure/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-of-sport-6416151/bonus-episode-the-collapse-of-liv-golf-from-golf-s-great-disruptor-to-sport-s-biggest-failure.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}