{"podcast":{"title":"Business of Sport","slug":"business-of-sport-6416151","podcast_index_feed_id":6416151,"rss_url":"https://anchor.fm/s/1090bf2d4/podcast/rss","website_url":"https://businessofsport.fm/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/44367453/44367453-1781605268004-637cd4aec03ee.jpg","author":"Charlie and Harry Stebbings","episode_count":180,"summary":"The show that takes you behind the scenes with the industry’s leading owners, operators, and athletes; it’s the game behind the game. BOS takes two forms: a weekly interview with leading figures from the world of sport, and ‘The Breakdown’, the news show hosted by Charlie Stebbings & Charlie Methven, ensuring you don’t miss a minute of what’s happening in the world of sports business. For greater access and insight, come and join us on Substack to access bonus shows, articles, giveaways, and events. https://businessofsport.substack.com/","last_synced_at":"2026-09-18T22:20:23.213518+00:00","page_url":"https://stenobird.com/podcast/business-of-sport-6416151"},"episode":{"title":"Barney Pascall: Rugby 7’s is Great Product BUT can it be Great Business (Ep135)","slug":"barney-pascall-rugby-7-s-is-great-product-but-can-it-be-great-business-ep135","published_at":"2026-09-01T13:41:31+00:00","page_url":"https://stenobird.com/podcast/business-of-sport-6416151/barney-pascall-rugby-7-s-is-great-product-but-can-it-be-great-business-ep135","show_page_url":"https://stenobird.com/podcast/business-of-sport-6416151","url":"https://podcasters.spotify.com/pod/show/business-of-sport/episodes/Barney-Pascall-Rugby-7s-is-Great-Product-BUT-can-it-be-Great-Business-Ep135-e3o6din","audio_url":"https://anchor.fm/s/1090bf2d4/podcast/play/125039639/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-8-1%2F430965913-44100-2-aa8d0bf6e3de2.mp3","summary":"Today we introduce the sport of Rugby 7’s, as a brand new tournament, ‘Ultimate 7’s’ kicks off in Cardiff on 12th September. Managing Director Barney Pascall is backing a sport that speaks to a broad audience with a strong heritage to succeed as a business as well as a sporting product. Centralised team ownership, cost controls, venue selection to bring the best out of the first iteration without placing crazy expectations on it to fill 80,000 seater stadia. But most importantly and what gives this conversation credibility, is his acknowledgement of the challenges to overcome. You don’t create tribal fans overnight, you won’t create 10 Ilona Maher’s straight away, you have to give brands a reason to care, you can’t rely on owner investment forever. New IP is tough; we talk about it a lot. All you can ask is that the people running it have their eyes open to the realities of making it a success and you don’t feel like you’re having the wool pulled over your eyes. You won’t feel that here. A huge thank you to our amazing partners on the show: Airwallex The intelligent financial platform for global businesses ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.airwallex.com/uk/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Gemini We empower the most confident sports organisations on Earth ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://geminisports.ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you’re interested in partnering with the show, please reach out to us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠bos@20vc.com⁠⁠","meta_description":"Today we introduce the sport of Rugby 7’s, as a brand new tournament, ‘Ultimate 7’s’ kicks off in Cardiff on 12th September. Managing Director Barney Pasc…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4110,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-of-sport-6416151/episodes/barney-pascall-rugby-7-s-is-great-product-but-can-it-be-great-business-ep135/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-of-sport-6416151/barney-pascall-rugby-7-s-is-great-product-but-can-it-be-great-business-ep135.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}