{"podcast":{"title":"Business of Architecture Podcast","slug":"business-of-architecture-podcast-389403","podcast_index_feed_id":389403,"rss_url":"https://businessofarchitecture.libsyn.com/rss","website_url":"http://www.businessofarchitecture.com","image_url":"https://static.libsyn.com/p/assets/a/6/6/1/a6613dc67616bc6b/podcast-artwork-1400.jpg","author":"Enoch Sears & Rion Willard","episode_count":756,"summary":"Discover strategies, tips and secrets for running a fun, flexible and profitable architecture practice. The focus here is simple: discussion of ways for architects to create a dream architecture practice: design what you want, when you want, and get paid well for it.","last_synced_at":"2026-09-21T18:19:14.414287+00:00","page_url":"https://stenobird.com/podcast/business-of-architecture-podcast-389403"},"episode":{"title":"Proactive Prospecting and Pipeline Building to Support Premium Fees | 695","slug":"proactive-prospecting-and-pipeline-building-to-support-premium-fees-695","published_at":"2026-07-13T13:00:00+00:00","page_url":"https://stenobird.com/podcast/business-of-architecture-podcast-389403/proactive-prospecting-and-pipeline-building-to-support-premium-fees-695","show_page_url":"https://stenobird.com/podcast/business-of-architecture-podcast-389403","url":"https://www.businessofarchitecture.com/podcast/695-how-to-prospect-like-a-premium-firm/","audio_url":"https://traffic.libsyn.com/secure/businessofarchitecture/695_-_Rion_Solo.mp3?dest-id=122591","summary":"End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Premium fees don't come from better drawings. They come from a business that can win work on purpose. In this episode, Rion Willard continues the premium-fee framework by tackling the part most firms avoid: proactive prospecting and a real pipeline. You'll hear why \"doing good work\" is only the entry ticket, how to break the feast-or-famine cycle, and what it looks like to treat business development like a non-negotiable system. Rion also shares a practical way to look at pipeline value so you can spot false comfort in your forecast—without drowning in tools or busywork. On today's episode, you'll discover: The uncomfortable reason your pipeline can look strong… and still be a lie The mindset shift that makes outreach feel like service, not desperation The quiet weekly habit premium firms protect (and most small firms don't)","meta_description":"End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Premium fees don't come from bette…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2905,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-of-architecture-podcast-389403/episodes/proactive-prospecting-and-pipeline-building-to-support-premium-fees-695/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-of-architecture-podcast-389403/proactive-prospecting-and-pipeline-building-to-support-premium-fees-695.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}