{"podcast":{"title":"Business Lunch","slug":"business-lunch-536186","podcast_index_feed_id":536186,"rss_url":"https://feeds.captivate.fm/business-lunch/","website_url":"https://www.businesslunchpodcast.com","image_url":"https://artwork.captivate.fm/f1acd2ab-e040-4496-b199-067d2cc79529/JdcJNwE_UiKHg-1MlEb3hhqY.png","author":"Roland Frasier","episode_count":200,"summary":"How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.","last_synced_at":"2026-06-19T02:19:00.893681+00:00","page_url":"https://stenobird.com/podcast/business-lunch-536186"},"episode":{"title":"Work Backwards: The Key to Effective Marketing and Sales","slug":"work-backwards-the-key-to-effective-marketing-and-sales","published_at":"2026-05-21T16:00:00+00:00","page_url":"https://stenobird.com/podcast/business-lunch-536186/work-backwards-the-key-to-effective-marketing-and-sales","show_page_url":"https://stenobird.com/podcast/business-lunch-536186","url":"https://businesslunchpodcast.com/work-backwards-the-key-to-effective-marketing-and-sales","audio_url":"https://episodes.captivate.fm/episode/75fdacfa-dba4-41a6-80c0-7b5e2cee20ee.mp3","summary":"In This Episode of Business Lunch: We explore effective marketing and sales strategies for high-ticket services, emphasizing the importance of working backwards from your end goals, focusing on the right customer journey, and structuring sales teams for success. Chapters: 00:00 Introduction and May Madness 03:04 Client Consultation Insights 06:03 Lead Generation and Self-Liquidating Offers 08:57 The Importance of Sales Teams 11:53 Nurturing Leads Effectively 15:05 Budgeting for Sales and Marketing 18:02 Working Backwards from Goals 20:57 Adapting Strategies for Different Products Connect with me on social: TikTok: Check out my TikTok Here Instagram: Check out my Instagram Here Facebook: Check out my Facebook Here LinkedIn: Check out my LinkedIn Here Subscribe to my YouTube 👉 Here Resources: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE Mentioned in this episode: Build Your CEO Dashboard Get one report every week of the key metrics you need to know with the CEO Dashboard! CEO Dashboard","meta_description":"In This Episode of Business Lunch: We explore effective marketing and sales strategies for high-ticket services, emphasizing the importance of working bac…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1971,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-lunch-536186/episodes/work-backwards-the-key-to-effective-marketing-and-sales/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-lunch-536186/work-backwards-the-key-to-effective-marketing-and-sales.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}