{"podcast":{"title":"Business Lab","slug":"business-lab-6463397","podcast_index_feed_id":6463397,"rss_url":"https://feeds.simplecast.com/Oy7yJ4C0","website_url":"https://www.technologyreview.com/podcast/business-lab/","image_url":"https://image.simplecastcdn.com/images/dc822447-17b6-4a57-8364-df51d0770e66/4e544336-5613-489a-b304-7c0620c3ab71/3000x3000/square-blab-logo.jpg?aid=rss_feed","author":"MIT Technology Review Insights","episode_count":103,"summary":"The Business Lab is a sponsored podcast produced by Insights, the custom content division of MIT Technology Review. The Business Lab podcast features a 30-minute conversation with either an executive from the sponsor partner or a technologist with expertise in a relevant technology area. The discussion focuses on technology topics that matter to today’s enterprise decision-makers. Laurel Ruma, MIT Technology Review’s custom content director for the United States, is the host.","last_synced_at":"2026-07-03T00:17:18.391287+00:00","page_url":"https://stenobird.com/podcast/business-lab-6463397"},"episode":{"title":"The overlooked driver of digital transformation","slug":"the-overlooked-driver-of-digital-transformation","published_at":"2026-01-05T15:45:00+00:00","page_url":"https://stenobird.com/podcast/business-lab-6463397/the-overlooked-driver-of-digital-transformation","show_page_url":"https://stenobird.com/podcast/business-lab-6463397","url":"https://www.technologyreview.com/podcast/business-lab/","audio_url":"https://afp-11661-injected.calisto.simplecastaudio.com/4ae7d628-907f-41a3-bdf6-9a79a3b8158a/episodes/856f463d-fb83-423e-90b7-28aa5a79aef2/audio/128/default.mp3?aid=rss_feed&awCollectionId=4ae7d628-907f-41a3-bdf6-9a79a3b8158a&awEpisodeId=856f463d-fb83-423e-90b7-28aa5a79aef2&feed=Oy7yJ4C0","summary":"When business leaders talk about digital transformation, their focus often jumps straight to cloud platforms, AI tools, or collaboration software. Yet, one of the most fundamental enablers of how organizations now work, and how employees experience that work, is often overlooked: audio. As Genevieve Juillard, CEO of IDC, notes, the shift to hybrid collaboration made every space, from corporate boardrooms to kitchen tables, meeting-ready almost overnight. In the scramble, audio quality often lagged, creating what research now shows is more than a nuisance. Poor sound can alter how speakers are perceived, making them seem less credible or even less trustworthy. \"Audio is the gatekeeper of meaning,” stresses Julliard. “If people can't hear clearly, they can't understand you. And if they can't understand you, they can't trust you, and they can't act on what you said. And no amount of sharp video can fix that.\" Without clarity, comprehension and confidence collapse. For Shure, which has spent a century advancing sound technology, the implications extend far beyond convenience. Chris Schyvinck, Shure’s president and CEO, explains that ineffective audio undermines engagement and productivity. Meetings stall, decisions slow, and fatigue builds. \"Use technology to make hybrid meetings seamless, and then be clear on which conversations truly require being in the same physical space,\" says Juillard. \"If you can strike that balance, you're not just making work more efficient, you're making it more sustainable, you're also making it more inclusive, and you're making it more resilient.\" When audio is prioritized on equal footing with video and other collaboration tools, organizations can gain something rare: frictionless communication. That clarity ensures the machines listening in,…","meta_description":"When business leaders talk about digital transformation, their focus often jumps straight to cloud platforms, AI tools, or collaboration software. Yet, on…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1497,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-lab-6463397/episodes/the-overlooked-driver-of-digital-transformation/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-lab-6463397/the-overlooked-driver-of-digital-transformation.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}