{"podcast":{"title":"Business Insider: Round Table Podcast","slug":"business-insider-round-table-podcast-7631669","podcast_index_feed_id":7631669,"rss_url":"https://api.riverside.fm/hosting/xnrNlp2Z.rss","website_url":"www.projecticon.io","image_url":"https://hosting-media.riverside.com/media/podcasts/88b1c913-0f94-4b1f-afa4-55aad12d6ad1/logos/b1eb9662-0764-48ae-8eed-ae8bdd93ba7d.png","author":"Business Insider: Round Table Podcast","episode_count":298,"summary":"Business Insider Roundtable: Conversations That Move Business Forward Join us each week for in-depth conversations with the visionary leaders behind today’s most impactful companies. From founders to operators, we uncover the strategies, decisive moments, and leadership insights that drive growth, innovation, and success. With every episode, we bring you raw, unfiltered insights on scaling, leadership, and navigating the challenges of entrepreneurship. Get a front-row seat to the conversations shaping the future of business. Business Insider Roundtable is a unique podcast with a rotating cast of elite entrepreneurs, CEOs, and operators. Each host shares their personal journey and strategies, offering fresh perspectives and unmatched authenticity. Ready to shape the conversation? Apply below to host an episode and take your seat at the Roundtable.","last_synced_at":"2026-07-14T10:20:21.952949+00:00","page_url":"https://stenobird.com/podcast/business-insider-round-table-podcast-7631669"},"episode":{"title":"What Really Drives Growth in Advertising and Marketing Strategy with Eddie Wilders","slug":"what-really-drives-growth-in-advertising-and-marketing-strategy-with-eddie-wilders","published_at":"2026-07-03T16:00:00+00:00","page_url":"https://stenobird.com/podcast/business-insider-round-table-podcast-7631669/what-really-drives-growth-in-advertising-and-marketing-strategy-with-eddie-wilders","show_page_url":"https://stenobird.com/podcast/business-insider-round-table-podcast-7631669","url":"https://api.riverside.com/hosting-analytics/media/ee56cee28dc4359475413e4787e0dcd052cb8c6e2064906523c9a0c706abdf75/eyJlcGlzb2RlSWQiOiIzYzJjMTRiOC1hY2QzLTQ4NTAtOGM0NC1kNzM1Yjg0MDk0MWEiLCJwb2RjYXN0SWQiOiI4OGIxYzkxMy0wZjk0LTRiMWYtYWZhNC01NWFhZDEyZDZhZDEiLCJhY2NvdW50SWQiOiI2OGI4NTFhZWY4YmM0ZDBiMDRiMzc1YmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE0NjdhNjBkY2ZlYjE3ODIxNTk4YzhkL2phcmVkLXp1Y2tlcm1hbnMtc3R1ZGlvLWpQZWFqLWNvbXBvc2VyLTIwMjYtNy0yX18xNi00OS00Lm1wMyJ9.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/ee56cee28dc4359475413e4787e0dcd052cb8c6e2064906523c9a0c706abdf75/eyJlcGlzb2RlSWQiOiIzYzJjMTRiOC1hY2QzLTQ4NTAtOGM0NC1kNzM1Yjg0MDk0MWEiLCJwb2RjYXN0SWQiOiI4OGIxYzkxMy0wZjk0LTRiMWYtYWZhNC01NWFhZDEyZDZhZDEiLCJhY2NvdW50SWQiOiI2OGI4NTFhZWY4YmM0ZDBiMDRiMzc1YmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE0NjdhNjBkY2ZlYjE3ODIxNTk4YzhkL2phcmVkLXp1Y2tlcm1hbnMtc3R1ZGlvLWpQZWFqLWNvbXBvc2VyLTIwMjYtNy0yX18xNi00OS00Lm1wMyJ9.mp3","summary":"In this episode, we dive into how brands can create effective marketing campaigns that drive real results, with insights from seasoned marketing strategist Eddie Wilders. Eddie shares practical advice from over 26 years in advertising, emphasizing the importance of strategy, audience targeting, testing, and maintaining objectivity. Whether you're a small business or a large brand, learn how to adapt your marketing efforts for maximum impact.","meta_description":"In this episode, we dive into how brands can create effective marketing campaigns that drive real results, with insights from seasoned marketing strategis…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2348,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-insider-round-table-podcast-7631669/episodes/what-really-drives-growth-in-advertising-and-marketing-strategy-with-eddie-wilders/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-insider-round-table-podcast-7631669/what-really-drives-growth-in-advertising-and-marketing-strategy-with-eddie-wilders.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}