{"podcast":{"title":"Business for Good Podcast","slug":"business-for-good-podcast-641837","podcast_index_feed_id":641837,"rss_url":"https://businessforgoodpodcast.libsyn.com/rss","website_url":"http://www.businessforgoodpodcast.com/","image_url":"https://static.libsyn.com/p/assets/2/b/9/6/2b963ca360081ecfd959afa2a1bf1c87/B4G_Green.jpg","author":"Paul Shapiro","episode_count":192,"summary":"Join host Paul Shapiro as he talks with some of the leading start-up entrepreneurs and titans of industry alike using their businesses to help solve the world's most pressing problems. Whether it's climate change, unsustainable agricultural practices, cyber threats, coral reef die-offs, nuclear waste storage, plastic pollution, or more, many of the world's greatest challenges are also exciting business opportunities. On this show, we feature business leaders who are marrying profit and purpose by inventing solutions to both build a better world and offer investors a bang for their bucks.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/business-for-good-podcast-641837"},"episode":{"title":"The Crazy Rock Lady: How Eion is Turning Crushed Rocks into Climate Gold","slug":"the-crazy-rock-lady-how-eion-is-turning-crushed-rocks-into-climate-gold","published_at":"2025-05-15T13:00:00+00:00","page_url":"https://stenobird.com/podcast/business-for-good-podcast-641837/the-crazy-rock-lady-how-eion-is-turning-crushed-rocks-into-climate-gold","show_page_url":"https://stenobird.com/podcast/business-for-good-podcast-641837","url":"https://businessforgoodpodcast.libsyn.com/the-crazy-rock-lady-how-eion-is-turning-crushed-rocks-into-climate-gold","audio_url":"https://traffic.libsyn.com/secure/businessforgoodpodcast/B4G_EP_166_Final.mp3?dest-id=761849","summary":"You've heard of carbon capture machines, but what if one of the most powerful tools for removing CO₂ from the atmosphere isn't high-tech at all—just crushed rock and rain? Meet Ana Pavlovic, CEO of Eion and the self-described \"Crazy Rock Lady.\" Her company is pioneering a process called enhanced rock weathering, which uses the natural properties of a green volcanic mineral called olivine to pull carbon dioxide out of the air and lock it away—permanently. The best part? They do it on farmland, replacing conventional agricultural lime with olivine. The result is a two-for-one win: healthier soil for farmers and long-term carbon removal for the planet. It's nature's chemistry, accelerated—and rigorously measured using Eion's core technology, what they call a \"soil fingerprinting\" measurement technique. In this episode, Ana explains how Eion is turning geology into climate cash, why they're focusing on agriculture instead of oceans, and how they secured a $33 million carbon removal deal from Frontier, the coalition backed by Stripe, Shopify, and Meta. We also talk about farmer adoption, measurement challenges, and why Ana believes carbon removal can be both scientifically credible and scalable. So if you're interested in the wild new world of carbon markets, the surprising magic of crushed rocks, and what it takes to scale a climate startup from idea to impact, you'll dig this conversation. Let's rock. Discussed in this episode The 2020 Beerling paper : \"Potential for large-scale CO2 removal via enhanced rock weathering with croplands\" Eion's $33 million deal with Frontier and its deal with Perdue . Eion's patent application for a soil fingerprinting verification technique Our 2022 episode on enhanced rock weathering with Kelly Erhart from Vesta. Ana recommends reading Min…","meta_description":"You've heard of carbon capture machines, but what if one of the most powerful tools for removing CO₂ from the atmosphere isn't high-tech at all—just crush…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2381,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-for-good-podcast-641837/episodes/the-crazy-rock-lady-how-eion-is-turning-crushed-rocks-into-climate-gold/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-for-good-podcast-641837/the-crazy-rock-lady-how-eion-is-turning-crushed-rocks-into-climate-gold.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}