{"podcast":{"title":"Business for Good Podcast","slug":"business-for-good-podcast-641837","podcast_index_feed_id":641837,"rss_url":"https://businessforgoodpodcast.libsyn.com/rss","website_url":"http://www.businessforgoodpodcast.com/","image_url":"https://static.libsyn.com/p/assets/2/b/9/6/2b963ca360081ecfd959afa2a1bf1c87/B4G_Green.jpg","author":"Paul Shapiro","episode_count":192,"summary":"Join host Paul Shapiro as he talks with some of the leading start-up entrepreneurs and titans of industry alike using their businesses to help solve the world's most pressing problems. Whether it's climate change, unsustainable agricultural practices, cyber threats, coral reef die-offs, nuclear waste storage, plastic pollution, or more, many of the world's greatest challenges are also exciting business opportunities. On this show, we feature business leaders who are marrying profit and purpose by inventing solutions to both build a better world and offer investors a bang for their bucks.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/business-for-good-podcast-641837"},"episode":{"title":"Bruce Friedrich (Good Food Institute) on Taste, Price, and What It Takes to Scale Alternative Meat","slug":"bruce-friedrich-good-food-institute-on-taste-price-and-what-it-takes-to-scale-alternative-meat","published_at":"2026-02-01T14:00:00+00:00","page_url":"https://stenobird.com/podcast/business-for-good-podcast-641837/bruce-friedrich-good-food-institute-on-taste-price-and-what-it-takes-to-scale-alternative-meat","show_page_url":"https://stenobird.com/podcast/business-for-good-podcast-641837","url":"https://businessforgoodpodcast.libsyn.com/bruce-friedrich-good-food-institute-on-taste-price-and-what-it-takes-to-scale-alternative-meat","audio_url":"https://traffic.libsyn.com/secure/businessforgoodpodcast/EP_183_Bruce_Friedrich.mp3?dest-id=761849","summary":"Alternative meat looks like it is collapsing. Startups are shutting down, funding is drying up, and headlines are calling the category finished, but that reaction may reflect a misunderstanding of how technological revolutions actually unfold. Bruce Friedrich, President of the Good Food Institute and author of Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food and Our Future , explains why most people will not change behavior for values alone, why price and taste are the real adoption gates, and why \"only\" $3 billion in cultivated meat funding is far smaller than it sounds when spread across years and companies. Paul and Bruce discuss what it will take to reach taste and price parity, why governments increasingly view alternative protein as food security and national security infrastructure, and why today's failures can be a normal feature of early-stage category formation rather than proof the model will not work. You will leave with a clearer, more evidence-driven view of what is happening now and what progress actually looks like. Things You Will Learn: How taste and price parity shape S-curve adoption in food, regardless of ethics or intent Why $3B in cultivated meat investment may be insufficient relative to comparable industrial innovation cycles How food security, geopolitical risk, and economic competitiveness are driving government interest in alternative protein Tools & Frameworks Covered: S-Curve Adoption – helps evaluate whether setbacks are normal in scaling technologies Eliminating the Green Premium – helps frame what it takes for sustainable products to win at mass-market scale B2B Enablement Strategy – helps identify leverage points that unlock category-wide progress #BusinessForGood #SustainableBusiness #FutureOfFood #Al…","meta_description":"Alternative meat looks like it is collapsing. Startups are shutting down, funding is drying up, and headlines are calling the category finished, but that…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3506,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-for-good-podcast-641837/episodes/bruce-friedrich-good-food-institute-on-taste-price-and-what-it-takes-to-scale-alternative-meat/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-for-good-podcast-641837/bruce-friedrich-good-food-institute-on-taste-price-and-what-it-takes-to-scale-alternative-meat.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}