{"podcast":{"title":"Business Development with Fexingo: Partnerships, BD, and Strategic Growth Conversations","slug":"business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707","podcast_index_feed_id":7871707,"rss_url":"https://feeds.fexingo.com/business/business-development.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/business-development/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna convene in Fexingo's glass tower lobby to dissect the mechanics of business development: the art of forging partnerships, navigating B2B sales cycles, and scaling through strategic alliances. Each episode centers on a single case study — a biotech licensing deal, a co-marketing agreement between SaaS rivals, a university-corporate research collaboration — and reverse-engineers the negotiation, the stakeholder alignment, and the missteps that nearly killed it. Lucas, a former BD director, presses for granular detail: upfront fees, revenue splits, termination clauses. Luna, a startup operator turned strategist, pushes back on theory with real-world constraints: board politics, cash flow timing, integration risk. Together they map the gap between handshake and signature. This show is for founders, corporate development officers, and partnership managers who know that a deal's value lives in its structure, not its announcement. Expect no platitudes about 'win-win' — only the ledger of concessions, the cold emails that got replies, and the exit clauses that saved a company. What does a successful partnership actually look like on the other side of the press release? Luca…","last_synced_at":"2026-07-18T12:20:34.699462+00:00","page_url":"https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707"},"episode":{"title":"How the US Open Built a Sponsor Ecosystem Around Tennis","slug":"how-the-us-open-built-a-sponsor-ecosystem-around-tennis","published_at":"2026-07-12T18:24:19+00:00","page_url":"https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707/how-the-us-open-built-a-sponsor-ecosystem-around-tennis","show_page_url":"https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707","url":"https://audio.fexingo.com/business/business-development/episode-0110.mp3","audio_url":"https://audio.fexingo.com/business/business-development/episode-0110.mp3","summary":"In this episode, Lucas and Luna break down how the US Open tennis tournament built one of the most sophisticated sponsor ecosystems in sports. Rather than just selling signage and hospitality, the USTA created a tiered partnership model that mixes global brands like IBM, Rolex, and JPMorgan with emerging category partners. We look at the structure: the five Championship Partner slots, the Platinum tier, and how the US Open leverages its two-week window to deliver year-round digital and experiential value. Specific numbers include the estimated $200 million annual sponsorship revenue and how the tournament keeps renewal rates above 90 percent. A thoughtful look at what makes a mega-event partnership ecosystem work, from on-site activation rules to data-sharing agreements. #USOpen #USTA #TennisSponsorships #SportsPartnerships #SponsorEcosystem #IBM #Rolex #JPMorgan #EventMarketing #CorporatePartnerships #BrandActivation #SportsBusiness #PartnershipEcosystem #Business #FexingoBusiness #BusinessPodcast #SponsorshipStrategy #TennisBusiness Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode, Lucas and Luna break down how the US Open tennis tournament built one of the most sophisticated sponsor ecosystems in sports. Rather than…","key_points":[],"chapters":[],"topics":[],"duration_seconds":599,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707/episodes/how-the-us-open-built-a-sponsor-ecosystem-around-tennis/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707/how-the-us-open-built-a-sponsor-ecosystem-around-tennis.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}