{"podcast":{"title":"Business Development with Fexingo: Partnerships, BD, and Strategic Growth Conversations","slug":"business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707","podcast_index_feed_id":7871707,"rss_url":"https://feeds.fexingo.com/business/business-development.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/business-development/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna convene in Fexingo's glass tower lobby to dissect the mechanics of business development: the art of forging partnerships, navigating B2B sales cycles, and scaling through strategic alliances. Each episode centers on a single case study — a biotech licensing deal, a co-marketing agreement between SaaS rivals, a university-corporate research collaboration — and reverse-engineers the negotiation, the stakeholder alignment, and the missteps that nearly killed it. Lucas, a former BD director, presses for granular detail: upfront fees, revenue splits, termination clauses. Luna, a startup operator turned strategist, pushes back on theory with real-world constraints: board politics, cash flow timing, integration risk. Together they map the gap between handshake and signature. This show is for founders, corporate development officers, and partnership managers who know that a deal's value lives in its structure, not its announcement. Expect no platitudes about 'win-win' — only the ledger of concessions, the cold emails that got replies, and the exit clauses that saved a company. What does a successful partnership actually look like on the other side of the press release? Luca…","last_synced_at":"2026-07-18T12:20:34.699462+00:00","page_url":"https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707"},"episode":{"title":"How Starbucks Built a Co-Branded Credit Card Partnership","slug":"how-starbucks-built-a-co-branded-credit-card-partnership","published_at":"2026-06-16T05:40:37+00:00","page_url":"https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707/how-starbucks-built-a-co-branded-credit-card-partnership","show_page_url":"https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707","url":"https://audio.fexingo.com/business/business-development/episode-0055.mp3","audio_url":"https://audio.fexingo.com/business/business-development/episode-0055.mp3","summary":"In this episode of Business Development with Fexingo, Lucas and Luna break down Starbucks' co-branded credit card partnership with JPMorgan Chase, launched in 2020 and now generating billions in reloads. They explore why Starbucks chose an exclusive deal over multiple card partners, how the card integrates with the Starbucks Rewards app to drive customer lifetime value, and what other brands can learn from the program's focus on aspirational rewards versus cash back. The conversation covers the strategic rationale behind the partnership, the role of data sharing, and why Starbucks views the card not as a fee generator but as a customer retention tool. Specific metrics include the card's estimated $1.2 billion in annual reload volume and its impact on Starbucks' 30 million active app users. A must-listen for BD professionals in loyalty, fintech, and consumer goods. #Starbucks #JPMorganChase #CoBrandedCreditCard #LoyaltyPrograms #Rewards #CustomerLifetimeValue #PartnershipStrategy #BusinessDevelopment #Fintech #ConsumerGoods #StarbucksRewards #DataSharing #AspirationalRewards #CashBack #Retention #FexingoBusiness #BusinessPodcast #BD Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of Business Development with Fexingo, Lucas and Luna break down Starbucks' co-branded credit card partnership with JPMorgan Chase, launche…","key_points":[],"chapters":[],"topics":[],"duration_seconds":553,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707/episodes/how-starbucks-built-a-co-branded-credit-card-partnership/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707/how-starbucks-built-a-co-branded-credit-card-partnership.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}