{"podcast":{"title":"Business Development with Fexingo: Partnerships, BD, and Strategic Growth Conversations","slug":"business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707","podcast_index_feed_id":7871707,"rss_url":"https://feeds.fexingo.com/business/business-development.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/business-development/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna convene in Fexingo's glass tower lobby to dissect the mechanics of business development: the art of forging partnerships, navigating B2B sales cycles, and scaling through strategic alliances. Each episode centers on a single case study — a biotech licensing deal, a co-marketing agreement between SaaS rivals, a university-corporate research collaboration — and reverse-engineers the negotiation, the stakeholder alignment, and the missteps that nearly killed it. Lucas, a former BD director, presses for granular detail: upfront fees, revenue splits, termination clauses. Luna, a startup operator turned strategist, pushes back on theory with real-world constraints: board politics, cash flow timing, integration risk. Together they map the gap between handshake and signature. This show is for founders, corporate development officers, and partnership managers who know that a deal's value lives in its structure, not its announcement. Expect no platitudes about 'win-win' — only the ledger of concessions, the cold emails that got replies, and the exit clauses that saved a company. What does a successful partnership actually look like on the other side of the press release? Luca…","last_synced_at":"2026-07-18T12:20:34.699462+00:00","page_url":"https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707"},"episode":{"title":"How Salesforce Built a Partner Ecosystem Around AppExchange","slug":"how-salesforce-built-a-partner-ecosystem-around-appexchange","published_at":"2026-07-17T05:55:27+00:00","page_url":"https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707/how-salesforce-built-a-partner-ecosystem-around-appexchange","show_page_url":"https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707","url":"https://audio.fexingo.com/business/business-development/episode-0119.mp3","audio_url":"https://audio.fexingo.com/business/business-development/episode-0119.mp3","summary":"In this episode, Lucas and Luna dive into how Salesforce built AppExchange, the enterprise app marketplace that transformed CRM into a platform. They explore the key decisions that drove developer adoption, the economics of revenue sharing, and how Salesforce maintained quality while scaling to over 5,000 apps. Lucas explains the 85/15 revenue split that attracted early partners, the role of the AppExchange Partner Program in certifying solutions, and how the ecosystem contributed to Salesforce's $30 billion-plus revenue. Luna questions whether the model could work for other SaaS companies and highlights the challenge of app discovery. They also discuss the shift to AI-powered recommendations on the platform. A focused look at business development through platform economics. #Salesforce #AppExchange #PartnerEcosystem #PlatformStrategy #BusinessDevelopment #SaaS #CRM #Marketplace #RevenueSharing #DeveloperEcosystem #API #EnterpriseTech #Partnerships #Business #FexingoBusiness #BusinessPodcast #EcosystemBuilding #PlatformEconomics Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode, Lucas and Luna dive into how Salesforce built AppExchange, the enterprise app marketplace that transformed CRM into a platform. They expl…","key_points":[],"chapters":[],"topics":[],"duration_seconds":563,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707/episodes/how-salesforce-built-a-partner-ecosystem-around-appexchange/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707/how-salesforce-built-a-partner-ecosystem-around-appexchange.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}