{"podcast":{"title":"Business, Bourbon & Cigars","slug":"business-bourbon-cigars-6587265","podcast_index_feed_id":6587265,"rss_url":"https://feeds.captivate.fm/business-bourbon/","website_url":"https://business-bourbon.captivate.fm","image_url":"https://artwork.captivate.fm/e4c9f8aa-3dc5-4f9a-b39a-628b871b4268/lxOncr0Q70jvUI6yQzdqnUoo.jpg","author":"Scott Joseph","episode_count":78,"summary":"Business Bourbon & Cigars isn’t just another business podcast. It’s where ambitious entrepreneurs come to hear from proven leaders who’ve faced the toughest challenges and found strategies that work. Hosted by Scott Joseph, founder of Me Plus Ultra, each episode offers no-nonsense insights into scaling businesses, refining leadership, and building a life of purpose, backed by real-world examples and actionable advice. Scott’s solo episodes give you the behind-the-scenes strategies he’s used to grow and pivot his businesses, ideas that are also being put into practice by high-performing members of the Me Plus Ultra mastermind group. From mastering self-awareness to transforming business models, Scott shares the tactics that have led to measurable success and personal fulfillment. But it’s not just about Scott’s journey. In our interview episodes, you’ll hear from top entrepreneurs and industry leaders who’ve shaped their own success. Think of it like getting access to the playbooks of those who’ve truly made it, leaders like Claudio Gambin, financial strategist, and Jay Tepley, business transformation expert. These guests don’t just talk theory, they share the practical tools, mind…","last_synced_at":"2026-07-02T18:19:01.520246+00:00","page_url":"https://stenobird.com/podcast/business-bourbon-cigars-6587265"},"episode":{"title":"The Business You're Building Has a Second Story - Here's How to Make It Worth Telling","slug":"the-business-you-re-building-has-a-second-story-here-s-how-to-make-it-worth-telling","published_at":"2026-06-11T09:00:00+00:00","page_url":"https://stenobird.com/podcast/business-bourbon-cigars-6587265/the-business-you-re-building-has-a-second-story-here-s-how-to-make-it-worth-telling","show_page_url":"https://stenobird.com/podcast/business-bourbon-cigars-6587265","url":"https://business-bourbon.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/0d0bd9b3-848f-4071-b421-02996ccfb6fb.mp3","summary":"Revenue tells you how your quarter performed. Legacy tells you why it was worth building at all. Two businesses are being built inside yours right now: the P&L you're tracking, and the second story being built whether you watch it or not. In this episode, you'll learn the four operational moves that build something lasting: defining what your name will mean before the market does, investing in relationships with no visible ROI, holding a standard you'd keep even without an exit, and letting people see what you actually value. Exit and legacy reinforce each other! Topics discussed: Introduction (00:00) The two businesses being built inside yours (01:12) Revenue tells you \"how\"; legacy tells you \"why\" (07:00) Move #1: decide what your name will mean before the market does (07:26) Move #2: invest in relationships with no visible ROI (09:05) Move #3: hold a standard you'd keep even without an exit (10:42) Move #4: let people see what you actually value (13:33) The Giving Hope gala — what consistency produces over time (14:51) The October BBC Leadership Retreat in Louisville (16:19) Join Scott at the next Business Bourbon & Cigars Leadership Retreat, October 13–15, 2026 in Louisville, Kentucky. Visit meplusultra.com/bbc50 for 50% off your ticket. Subscribe so you don't miss any episodes: Apple Podcasts: https://apple.co/3SN2fHn Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU YouTube: https://www.youtube.com/@MePlusUltraNetwork/ Connect with Me Plus Ultra: https://www.instagram.com/me_plus_ultra/ https://www.facebook.com/MePlusUltra/ https://www.facebook.com/groups/1011061052968028/ https://x.com/Me_Plus_Ultra/ Connect with Scott Joseph: https://www.linkedin.com/in/ScottJoseph https://www.instagram.com/scotttjoseph/ https://www.facebook.com/ScottTJoseph…","meta_description":"Revenue tells you how your quarter performed. Legacy tells you why it was worth building at all. Two businesses are being built inside yours right now: th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1073,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-bourbon-cigars-6587265/episodes/the-business-you-re-building-has-a-second-story-here-s-how-to-make-it-worth-telling/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-bourbon-cigars-6587265/the-business-you-re-building-has-a-second-story-here-s-how-to-make-it-worth-telling.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}