{"podcast":{"title":"Business Book Club","slug":"business-book-club-7646926","podcast_index_feed_id":7646926,"rss_url":"https://feeds.captivate.fm/business-book-club/","website_url":"https://www.linkedin.com/in/sam-brown-572215181/","image_url":"https://artwork.captivate.fm/152e1e39-4f01-4a7f-84fb-5081b68bab93/Business-Book-Club-Thumb.jpg","author":"Sam Brown","episode_count":21,"summary":"This podcast is for winners. Top founders join Sam Brown to discuss the most powerful insights from the world's best business books.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/business-book-club-7646926"},"episode":{"title":"Breaking the Habit of Being Yourself by Joe Dispenza | with guest Annika Lundström","slug":"breaking-the-habit-of-being-yourself-by-joe-dispenza-with-guest-annika-lundstr-m","published_at":"2026-01-17T06:01:00+00:00","page_url":"https://stenobird.com/podcast/business-book-club-7646926/breaking-the-habit-of-being-yourself-by-joe-dispenza-with-guest-annika-lundstr-m","show_page_url":"https://stenobird.com/podcast/business-book-club-7646926","url":"https://www.linkedin.com/in/sam-brown-572215181/","audio_url":"https://episodes.captivate.fm/episode/945529f5-31fe-4c2e-8c68-c40fa22da471.mp3","summary":"Joe Dispenza is a New York Times bestseller known for bridging the gap between neuroscience, epigenetics, and human potential. He challenges the idea that we are hardwired to be a certain way for the rest of our lives. In this episode, Annika Lundström , former Youth Olympian and founder of the medtech startup Reminded , explains how she used the principles of this book to transition from high-level sports to the high-stakes world of startups. She breaks down the science of \"neuroplasticity\" and why your internal dialogue is actually the architect of your business outcomes. Key Takeaways & Timestamps 00:00 Introducing Breaking the Habit of Being Yourself by Joe Dispenza. 02:14 Neuroplasticity 101: \"To change your life, change your brain.\" Annika explains how to utilize awareness to rewire your mind. 03:20 Auditing your Inner Dialogue: Why the most important conversation you have is the one with yourself. 06:51 The \"Future Anxiety\" Trap: Sam shares a story about rugby legend Johnny Wilkinson to illustrate how high-performers struggle to live in the moment. 09:44 The 15,000 Euro Pitch: How Annika used \"presence\" to win the Google Pitching Competition in Helsinki. 11:02 Radical Responsibility: \"Your thoughts are the architects of your destiny.\" Why you must stop blaming external circumstances for startup setbacks. 13:02 Pivoting based on feedback: How to detach your ego from your idea during fundraising. 16:46 Reminded: Annika’s mission to revolutionize stress hormone detection. Get the book here 📚 Breaking the Habit of Being Yourself by Joe Dispenza Mentioned in the episode Reminded -Annika’s MedTech startup. The \"Future Anxiety\" Case Study: Jonny Wilkinson’s Mental Health Journey The Power of Obsession: Mr. Beast on the Joe Rogan Experience Guest Info Annika Lundstr…","meta_description":"Joe Dispenza is a New York Times bestseller known for bridging the gap between neuroscience, epigenetics, and human potential. He challenges the idea that…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1340,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/business-book-club-7646926/episodes/breaking-the-habit-of-being-yourself-by-joe-dispenza-with-guest-annika-lundstr-m/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/business-book-club-7646926/breaking-the-habit-of-being-yourself-by-joe-dispenza-with-guest-annika-lundstr-m.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}