{"podcast":{"title":"Bullhorns and Bullseyes","slug":"bullhorns-and-bullseyes-6688432","podcast_index_feed_id":6688432,"rss_url":"https://anchor.fm/s/e556de6c/podcast/rss","website_url":"https://bullhornsbullseyes.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38376755/38376755-1734892493656-4b83d04e9db0e.jpg","author":"Curtis Hays and Tom Nixon","episode_count":79,"summary":"Co-hosted by Curtis Hays and Tom Nixon, Bullhorns and Bullseyes explores a broad range of marketing and advertising strategies. From the art of broadcasting compelling stories and thought leadership in order to grow an audience (Bullhorns) to the science of micro-targeting and retargeting highly specific individuals and buyer personas through advanced digital marketing (Bullseyes), we explore the present and future with a curious eye and honest analysis. Join the community today to help us on our mission to close the loop between marketing activity and client/customer acquisition.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432"},"episode":{"title":"S2.E32: Disrupting the Agency Model, with Janet Tyler","slug":"s2-e32-disrupting-the-agency-model-with-janet-tyler","published_at":"2025-11-11T11:34:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e32-disrupting-the-agency-model-with-janet-tyler","show_page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E32-Disrupting-the-Agency-Model--with-Janet-Tyler-e3aarnm","audio_url":"https://anchor.fm/s/e556de6c/podcast/play/110505142/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-9-31%2F9f3900aa-c038-ce7a-5e63-5b511baa889e.mp3","summary":"The traditional agency model is cracking—and Janet Tyler, co-founder and president of True Depth, says that’s a good thing. In this candid conversation with Curtis and Tom, the longtime agency leader and M&A advisor breaks down why the future belongs to smaller, smarter, tech-enabled teams. They dive into AI’s impact on creative services, what private equity really wants from agencies, and how reinvention—not resistance—is the new competitive edge. If you’ve ever wondered whether the agency you built can evolve fast enough, this one’s a masterclass in disruption done right. N.B.: Learn more at TrueDepth.com . Connect with Janet on LinkedIn . Takeaways: The old agency model—layers, meetings, and middle-management—is fading fast. Leaders who stop “doing the work” lose their edge (and joy); reinvention starts by reclaiming the craft. Smaller, hybrid “non-agencies” and TeamLance-style networks are outperforming traditional structures. Private equity is still investing—but only in firms showing real evolution and profitability. M&A success depends on integration, not just the deal; culture alignment is everything. AI is both a disruptor and an amplifier: smart teams use it to enhance strategy, not replace people. “Privacy by design” becomes “strategy by design”—adapt or fade. Younger talent will need an apprenticeship mindset to gain real-world strategic skills. Agencies that keep reinventing themselves—not clinging to legacy models—will attract both buyers and clients. The number-one indicator of future value? A strong management bench, not a founder-centric brand. Find and Follow: Find all episodes at bullhornsbullseyes.com . Follow the show on LinkedIn! Learn more about Collideascope and Creative Mill at their respective websites. Connect with Curtis and Tom on L…","meta_description":"The traditional agency model is cracking—and Janet Tyler, co-founder and president of True Depth, says that’s a good thing. In this candid conversation wi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2617,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e32-disrupting-the-agency-model-with-janet-tyler/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e32-disrupting-the-agency-model-with-janet-tyler.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}