{"podcast":{"title":"Bullhorns and Bullseyes","slug":"bullhorns-and-bullseyes-6688432","podcast_index_feed_id":6688432,"rss_url":"https://anchor.fm/s/e556de6c/podcast/rss","website_url":"https://bullhornsbullseyes.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38376755/38376755-1734892493656-4b83d04e9db0e.jpg","author":"Curtis Hays and Tom Nixon","episode_count":79,"summary":"Co-hosted by Curtis Hays and Tom Nixon, Bullhorns and Bullseyes explores a broad range of marketing and advertising strategies. From the art of broadcasting compelling stories and thought leadership in order to grow an audience (Bullhorns) to the science of micro-targeting and retargeting highly specific individuals and buyer personas through advanced digital marketing (Bullseyes), we explore the present and future with a curious eye and honest analysis. Join the community today to help us on our mission to close the loop between marketing activity and client/customer acquisition.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432"},"episode":{"title":"S2.E25: Employer Branding Isn’t Just Marketing, with Nolan Reiter","slug":"s2-e25-employer-branding-isn-t-just-marketing-with-nolan-reiter","published_at":"2025-09-23T11:19:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e25-employer-branding-isn-t-just-marketing-with-nolan-reiter","show_page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E25-Employer-Branding-Isnt-Just-Marketing--with-Nolan-Reiter-e38f77q","audio_url":"https://anchor.fm/s/e556de6c/podcast/play/108550842/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-8-19%2Fcbae0ef5-da44-be65-8e43-3fb97f4f3e37.mp3","summary":"Curtis and Tom welcome Nolan Reiter, Employer Branding Strategist at Scout Design, to unpack what employer branding really means…and why it matters now more than ever. Nolan shares how he helps companies move beyond job ads and recruitment campaigns to build authentic candidate experiences that align with culture and brand strategy. Nolan shares insights from client projects across industries, discusses candidate “moments that matter,” and highlights the role of AI tools like Paradox’s Olivia in making the hiring process more human, not less. You’ll also hear practical advice on how to audit your candidate journey, what to look for in aligning HR and marketing, and why companies must shift from quick tech fixes to deeper truths about culture and employee experience. N.B.: Learn more at scoutdesign.agency Connect with Nolan on LinkedIn Takeaways: Employer branding isn’t just advertising—it’s the candidate experience. Authenticity and alignment with company culture are essential. Strong employer branding improves application rates, candidate quality, and retention. Recruitment marketing and technology work best only after the brand truth is defined. Employer branding must connect with the company’s overall brand strategy for maximum impact. AI tools like Olivia can enhance, not replace, human touchpoints in the hiring journey. Find and Follow: See all episodes at bullhornsbullseyes.com . Follow the show on LinkedIn! Learn more about Collideascope and Creative Mill at their respective websites. Connect with Curtis and Tom on LinkedIn. Check out our newsletter, Amplify and Aim !","meta_description":"Curtis and Tom welcome Nolan Reiter, Employer Branding Strategist at Scout Design, to unpack what employer branding really means…and why it matters now mo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2826,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e25-employer-branding-isn-t-just-marketing-with-nolan-reiter/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e25-employer-branding-isn-t-just-marketing-with-nolan-reiter.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}