{"podcast":{"title":"Bullhorns and Bullseyes","slug":"bullhorns-and-bullseyes-6688432","podcast_index_feed_id":6688432,"rss_url":"https://anchor.fm/s/e556de6c/podcast/rss","website_url":"https://bullhornsbullseyes.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38376755/38376755-1734892493656-4b83d04e9db0e.jpg","author":"Curtis Hays and Tom Nixon","episode_count":79,"summary":"Co-hosted by Curtis Hays and Tom Nixon, Bullhorns and Bullseyes explores a broad range of marketing and advertising strategies. From the art of broadcasting compelling stories and thought leadership in order to grow an audience (Bullhorns) to the science of micro-targeting and retargeting highly specific individuals and buyer personas through advanced digital marketing (Bullseyes), we explore the present and future with a curious eye and honest analysis. Join the community today to help us on our mission to close the loop between marketing activity and client/customer acquisition.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432"},"episode":{"title":"S2.E23: “Authentic” “Storytelling,” with Meagan Sweigart","slug":"s2-e23-authentic-storytelling-with-meagan-sweigart","published_at":"2025-09-09T11:31:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e23-authentic-storytelling-with-meagan-sweigart","show_page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E23-Authentic-Storytelling--with-Meagan-Sweigart-e36t4to","audio_url":"https://anchor.fm/s/e556de6c/podcast/play/106910072/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-7-15%2Fea218cf2-f53f-40f4-6879-3a8098c661dd.mp3","summary":"“Authentic” and “Storytelling” aren’t in “scare quotes” in the episode title. They are actually quoting two of the central themes of Season 2. (Also quoting Curtis a lot, we might add.) In this episode, he and Tom welcome Megan Sweigart from Kinetic Marketing Communications to thoroughly explore the significance of authentic storytelling in marketing. They discuss the innovative collective agency model (something we hold near and dear, of course!) and the shift in focus from SEO to human-centric messaging. The conversation emphasizes the importance of understanding the customer as the hero of the story, the challenges brands face in aligning their messaging, and the role of executives in personalizing brand narratives. N.B.: Connect with Meagan on LinkedIn . Learn more about Kinetic Marketing Communications at kineticcomms.com . Takeaways: Authenticity and storytelling are crucial in marketing, but let’s understand what each of those words actually mean in the modern marketing environment. Kinetic operates as a collective agency model—just like Collideascope! In a post-SEO world and new GEO reality, the focus should be on writing for people, not algorithms. The customer should always be the hero of the story. Where have we heard THAT before?! Brands must connect with their audience's needs and emotions authentically, so they understand which stories to tell . Executive involvement in storytelling enhances brand trust. Data can help align brand messaging with audience expectations. Storytelling should be approached like journalism in many ways. The impact of a story is more important than the litany of product features. Find and Follow: See all episodes at bullhornsbullseyes.com . Follow the show on LinkedIn! Learn more about Collideascope and Creative Mill at their res…","meta_description":"“Authentic” and “Storytelling” aren’t in “scare quotes” in the episode title. They are actually quoting two of the central themes of Season 2. (Also quoti…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2149,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e23-authentic-storytelling-with-meagan-sweigart/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e23-authentic-storytelling-with-meagan-sweigart.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}