{"podcast":{"title":"Bullhorns and Bullseyes","slug":"bullhorns-and-bullseyes-6688432","podcast_index_feed_id":6688432,"rss_url":"https://anchor.fm/s/e556de6c/podcast/rss","website_url":"https://bullhornsbullseyes.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38376755/38376755-1734892493656-4b83d04e9db0e.jpg","author":"Curtis Hays and Tom Nixon","episode_count":79,"summary":"Co-hosted by Curtis Hays and Tom Nixon, Bullhorns and Bullseyes explores a broad range of marketing and advertising strategies. From the art of broadcasting compelling stories and thought leadership in order to grow an audience (Bullhorns) to the science of micro-targeting and retargeting highly specific individuals and buyer personas through advanced digital marketing (Bullseyes), we explore the present and future with a curious eye and honest analysis. Join the community today to help us on our mission to close the loop between marketing activity and client/customer acquisition.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432"},"episode":{"title":"S2.E17: The New Local SEO, with Joel Waldman of Yak AI.","slug":"s2-e17-the-new-local-seo-with-joel-waldman-of-yak-ai","published_at":"2025-07-22T11:30:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e17-the-new-local-seo-with-joel-waldman-of-yak-ai","show_page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E17-The-New-Local-SEO--with-Joel-Waldman-of-Yak-AI-e35eddv","audio_url":"https://anchor.fm/s/e556de6c/podcast/play/105378687/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-6-11%2Fac6da66a-5a86-c4e4-3ac9-e798e3bef109.mp3","summary":"Tom and Curtis Hays engage Joel Waldman, founder of Yak AI, to discuss the evolving landscape of local SEO and the critical role of Google Business Profiles. The conversation delves into the impact of AI on marketing strategies and the necessity for businesses to adapt to new consumer behaviors. Joel shares actionable insights for small to medium-sized business owners to enhance their online presence and drive growth. N.B.: Follow Joel on LinkedIn Check out YakAI.co Takeaways: The Google Business Profile is crucial for local SEO. AI is transforming the marketing landscape. Yakkers thrive in competitive environments. Customer reviews significantly impact business visibility. Optimizing digital storefronts is essential for growth. Businesses must adapt to changing consumer behaviors. Leveraging existing customers for reviews is key. AI tools can enhance customer engagement. Content development helps train AI models. Monitoring online profiles is an ongoing necessity.","meta_description":"Tom and Curtis Hays engage Joel Waldman, founder of Yak AI, to discuss the evolving landscape of local SEO and the critical role of Google Business Profil…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2412,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e17-the-new-local-seo-with-joel-waldman-of-yak-ai/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e17-the-new-local-seo-with-joel-waldman-of-yak-ai.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}