{"podcast":{"title":"Bullhorns and Bullseyes","slug":"bullhorns-and-bullseyes-6688432","podcast_index_feed_id":6688432,"rss_url":"https://anchor.fm/s/e556de6c/podcast/rss","website_url":"https://bullhornsbullseyes.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38376755/38376755-1734892493656-4b83d04e9db0e.jpg","author":"Curtis Hays and Tom Nixon","episode_count":79,"summary":"Co-hosted by Curtis Hays and Tom Nixon, Bullhorns and Bullseyes explores a broad range of marketing and advertising strategies. From the art of broadcasting compelling stories and thought leadership in order to grow an audience (Bullhorns) to the science of micro-targeting and retargeting highly specific individuals and buyer personas through advanced digital marketing (Bullseyes), we explore the present and future with a curious eye and honest analysis. Join the community today to help us on our mission to close the loop between marketing activity and client/customer acquisition.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432"},"episode":{"title":"S2.E14: Don’t Be a Hero","slug":"s2-e14-don-t-be-a-hero","published_at":"2025-06-24T05:24:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e14-don-t-be-a-hero","show_page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E14-Dont-Be-a-Hero-e34h797","audio_url":"https://anchor.fm/s/e556de6c/podcast/play/104422119/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-20%2F16c27d42-7246-1fbd-3b64-1a70d3ededca.mp3","summary":"Tom and Curtis delve deeply this week into the intricacies of content marketing, emphasizing the importance of storytelling, understanding the audience, and the concept of the hero's journey in marketing. The conversation highlights the need for businesses to connect emotionally with their audience and to understand their journey in order to effectively communicate their value proposition. The dialogue explores the significance of storytelling in building trust and authority, the necessity of identifying the target audience, and the strategies for creating impactful content on a budget. They also highlight the distinction between building an owned audience versus “building on rented land.” N.B.: Check out Creative Mill here. . Learn more about Collideascope here ! Takeaways: Companies should focus on “being awesome,” BEFORE they begin to think about selling products. The hero's journey framework can and should be applied to marketing strategies. But remember: you’re not the hero in the story! Mapping the customer journey is essential to convert visitors into an audience and it begins by asking existing customers, “Tell us about the journey that led you here…” Customers aren’t buying the product, necessarily…they’re chasing the outcome. Effective marketing examples from brands illustrate the importance of outcome-focused messaging. Wait, content isn’t king anymore? Then what is? → Audience first.","meta_description":"Tom and Curtis delve deeply this week into the intricacies of content marketing, emphasizing the importance of storytelling, understanding the audience, a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2959,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e14-don-t-be-a-hero/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e14-don-t-be-a-hero.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}