{"podcast":{"title":"Bullhorns and Bullseyes","slug":"bullhorns-and-bullseyes-6688432","podcast_index_feed_id":6688432,"rss_url":"https://anchor.fm/s/e556de6c/podcast/rss","website_url":"https://bullhornsbullseyes.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38376755/38376755-1734892493656-4b83d04e9db0e.jpg","author":"Curtis Hays and Tom Nixon","episode_count":79,"summary":"Co-hosted by Curtis Hays and Tom Nixon, Bullhorns and Bullseyes explores a broad range of marketing and advertising strategies. From the art of broadcasting compelling stories and thought leadership in order to grow an audience (Bullhorns) to the science of micro-targeting and retargeting highly specific individuals and buyer personas through advanced digital marketing (Bullseyes), we explore the present and future with a curious eye and honest analysis. Join the community today to help us on our mission to close the loop between marketing activity and client/customer acquisition.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432"},"episodes":[{"title":"S3.E2: From Mind States to Messaging, with Will Leach","slug":"s3-e2-from-mind-states-to-messaging-with-will-leach","published_at":"2026-05-12T11:06:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s3-e2-from-mind-states-to-messaging-with-will-leach","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S3-E2-From-Mind-States-to-Messaging--with-Will-Leach-e3ii19r","duration_seconds":2944,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s3-e2-from-mind-states-to-messaging-with-will-leach/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s3-e2-from-mind-states-to-messaging-with-will-leach.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S3.E1: The Chaos Tax: Marketing Drift in Action","slug":"s3-e1-the-chaos-tax-marketing-drift-in-action","published_at":"2026-04-28T11:10:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s3-e1-the-chaos-tax-marketing-drift-in-action","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S3-E1-The-Chaos-Tax-Marketing-Drift-in-Action-e3idrm6","duration_seconds":3371,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s3-e1-the-chaos-tax-marketing-drift-in-action/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s3-e1-the-chaos-tax-marketing-drift-in-action.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E35: Season Finale — Storytelling, Algorithms & The Future of Community","slug":"s2-e35-season-finale-storytelling-algorithms-the-future-of-community","published_at":"2025-12-02T12:26:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e35-season-finale-storytelling-algorithms-the-future-of-community","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E35-Season-Finale--Storytelling--Algorithms--The-Future-of-Community-e3bdf92","duration_seconds":2655,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e35-season-finale-storytelling-algorithms-the-future-of-community/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e35-season-finale-storytelling-algorithms-the-future-of-community.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E34: Opening the Lead Spigot, with Mario D'Aquila","slug":"s2-e34-opening-the-lead-spigot-with-mario-d-aquila","published_at":"2025-11-25T12:00:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e34-opening-the-lead-spigot-with-mario-d-aquila","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E34-Opening-the-Lead-Spigot--with-Mario-DAquila-e3b87u7","duration_seconds":2904,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e34-opening-the-lead-spigot-with-mario-d-aquila/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e34-opening-the-lead-spigot-with-mario-d-aquila.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E33: Privacy, Please!, with Amy Baddley of Varnum Law","slug":"s2-e33-privacy-please-with-amy-baddley-of-varnum-law","published_at":"2025-11-18T11:55:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e33-privacy-please-with-amy-baddley-of-varnum-law","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E33-Privacy--Please---with-Amy-Baddley-of-Varnum-Law-e3aaki4","duration_seconds":2523,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e33-privacy-please-with-amy-baddley-of-varnum-law/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e33-privacy-please-with-amy-baddley-of-varnum-law.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E32: Disrupting the Agency Model, with Janet Tyler","slug":"s2-e32-disrupting-the-agency-model-with-janet-tyler","published_at":"2025-11-11T11:34:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e32-disrupting-the-agency-model-with-janet-tyler","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E32-Disrupting-the-Agency-Model--with-Janet-Tyler-e3aarnm","duration_seconds":2617,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e32-disrupting-the-agency-model-with-janet-tyler/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e32-disrupting-the-agency-model-with-janet-tyler.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E31: Audience-First, Leading Expert Later, with Brian Clark","slug":"s2-e31-audience-first-leading-expert-later-with-brian-clark","published_at":"2025-11-04T11:47:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e31-audience-first-leading-expert-later-with-brian-clark","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E31-Audience-First--Leading-Expert-Later--with-Brian-Clark-e39hk4t","duration_seconds":2787,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e31-audience-first-leading-expert-later-with-brian-clark/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e31-audience-first-leading-expert-later-with-brian-clark.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E30: Start With the Story, with Kristian A. Alomá PhD","slug":"s2-e30-start-with-the-story-with-kristian-a-alom-phd","published_at":"2025-10-28T10:58:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e30-start-with-the-story-with-kristian-a-alom-phd","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E30-Start-With-the-Story--with-Kristian-A--Alom-PhD-e39hl16","duration_seconds":2787,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e30-start-with-the-story-with-kristian-a-alom-phd/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e30-start-with-the-story-with-kristian-a-alom-phd.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E29: AI Everywhere, with Jesse Flores","slug":"s2-e29-ai-everywhere-with-jesse-flores","published_at":"2025-10-21T12:09:20+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e29-ai-everywhere-with-jesse-flores","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E29-AI-Everywhere--with-Jesse-Flores-e392ejt","duration_seconds":2633,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e29-ai-everywhere-with-jesse-flores/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e29-ai-everywhere-with-jesse-flores.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E28: From Hero to Customer, with LoVasco’s Mike Iley","slug":"s2-e28-from-hero-to-customer-with-lovasco-s-mike-iley","published_at":"2025-10-14T10:44:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e28-from-hero-to-customer-with-lovasco-s-mike-iley","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E28-From-Hero-to-Customer--with-LoVascos-Mike-Iley-e3924ab","duration_seconds":2623,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e28-from-hero-to-customer-with-lovasco-s-mike-iley/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e28-from-hero-to-customer-with-lovasco-s-mike-iley.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E27: Rewiring the PESO Model in a Zero-Click World, with Gini Dietrich","slug":"s2-e27-rewiring-the-peso-model-in-a-zero-click-world-with-gini-dietrich","published_at":"2025-10-07T11:04:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e27-rewiring-the-peso-model-in-a-zero-click-world-with-gini-dietrich","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E27-Rewiring-the-PESO-Model-in-a-Zero-Click-World--with-Gini-Dietrich-e38f4p9","duration_seconds":2314,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e27-rewiring-the-peso-model-in-a-zero-click-world-with-gini-dietrich/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e27-rewiring-the-peso-model-in-a-zero-click-world-with-gini-dietrich.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E26: Smarter Ad Targeting in a Post-Cookie World, with Brendan Norman","slug":"s2-e26-smarter-ad-targeting-in-a-post-cookie-world-with-brendan-norman","published_at":"2025-09-30T11:00:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e26-smarter-ad-targeting-in-a-post-cookie-world-with-brendan-norman","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E26-Smarter-Ad-Targeting-in-a-Post-Cookie-World--with-Brendan-Norman-e38f7iu","duration_seconds":2585,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e26-smarter-ad-targeting-in-a-post-cookie-world-with-brendan-norman/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e26-smarter-ad-targeting-in-a-post-cookie-world-with-brendan-norman.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E25: Employer Branding Isn’t Just Marketing, with Nolan Reiter","slug":"s2-e25-employer-branding-isn-t-just-marketing-with-nolan-reiter","published_at":"2025-09-23T11:19:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e25-employer-branding-isn-t-just-marketing-with-nolan-reiter","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E25-Employer-Branding-Isnt-Just-Marketing--with-Nolan-Reiter-e38f77q","duration_seconds":2826,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e25-employer-branding-isn-t-just-marketing-with-nolan-reiter/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e25-employer-branding-isn-t-just-marketing-with-nolan-reiter.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E24: Let’s Build a Brand on the Fly! (with Josh Donnelly)","slug":"s2-e24-let-s-build-a-brand-on-the-fly-with-josh-donnelly","published_at":"2025-09-16T11:21:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e24-let-s-build-a-brand-on-the-fly-with-josh-donnelly","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E24-Lets-Build-a-Brand-on-the-Fly--with-Josh-Donnelly-e37lknr","duration_seconds":3065,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e24-let-s-build-a-brand-on-the-fly-with-josh-donnelly/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e24-let-s-build-a-brand-on-the-fly-with-josh-donnelly.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E23: “Authentic” “Storytelling,” with Meagan Sweigart","slug":"s2-e23-authentic-storytelling-with-meagan-sweigart","published_at":"2025-09-09T11:31:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e23-authentic-storytelling-with-meagan-sweigart","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E23-Authentic-Storytelling--with-Meagan-Sweigart-e36t4to","duration_seconds":2149,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e23-authentic-storytelling-with-meagan-sweigart/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e23-authentic-storytelling-with-meagan-sweigart.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E22: Finally! The Yacht Rock Episode!","slug":"s2-e22-finally-the-yacht-rock-episode","published_at":"2025-08-26T11:13:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e22-finally-the-yacht-rock-episode","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E22-Finally--The-Yacht-Rock-Episode-e36t4a3","duration_seconds":2548,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e22-finally-the-yacht-rock-episode/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e22-finally-the-yacht-rock-episode.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E21: Marketing to Mind States, with Will Leach","slug":"s2-e21-marketing-to-mind-states-with-will-leach","published_at":"2025-08-19T10:52:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e21-marketing-to-mind-states-with-will-leach","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E21-Marketing-to-Mind-States--with-Will-Leach-e36t3k4","duration_seconds":2563,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e21-marketing-to-mind-states-with-will-leach/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e21-marketing-to-mind-states-with-will-leach.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E20: Legacy, Longevity and Lead-Gen, with Mans Lumber","slug":"s2-e20-legacy-longevity-and-lead-gen-with-mans-lumber","published_at":"2025-08-12T11:03:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e20-legacy-longevity-and-lead-gen-with-mans-lumber","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E20-Legacy--Longevity-and-Lead-Gen--with-Mans-Lumber-e3659le","duration_seconds":2047,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e20-legacy-longevity-and-lead-gen-with-mans-lumber/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e20-legacy-longevity-and-lead-gen-with-mans-lumber.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E19: The Power in Audacity, with Mark Schaefer","slug":"s2-e19-the-power-in-audacity-with-mark-schaefer","published_at":"2025-08-05T11:03:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e19-the-power-in-audacity-with-mark-schaefer","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E19-The-Power-in-Audacity--with-Mark-Schaefer-e35jngm","duration_seconds":2306,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e19-the-power-in-audacity-with-mark-schaefer/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e19-the-power-in-audacity-with-mark-schaefer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E18: PR in the Age of AI, with Nikki Little and Lexi Trimpe","slug":"s2-e18-pr-in-the-age-of-ai-with-nikki-little-and-lexi-trimpe","published_at":"2025-07-29T10:55:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e18-pr-in-the-age-of-ai-with-nikki-little-and-lexi-trimpe","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E18-PR-in-the-Age-of-AI--with-Nikki-Little-and-Lexi-Trimpe-e35jn4n","duration_seconds":2777,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e18-pr-in-the-age-of-ai-with-nikki-little-and-lexi-trimpe/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e18-pr-in-the-age-of-ai-with-nikki-little-and-lexi-trimpe.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E17: The New Local SEO, with Joel Waldman of Yak AI.","slug":"s2-e17-the-new-local-seo-with-joel-waldman-of-yak-ai","published_at":"2025-07-22T11:30:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e17-the-new-local-seo-with-joel-waldman-of-yak-ai","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E17-The-New-Local-SEO--with-Joel-Waldman-of-Yak-AI-e35eddv","duration_seconds":2412,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e17-the-new-local-seo-with-joel-waldman-of-yak-ai/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e17-the-new-local-seo-with-joel-waldman-of-yak-ai.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E16: People Want Your Expertise, Not Your Logo, with Jared Gibson of Outworks","slug":"s2-e16-people-want-your-expertise-not-your-logo-with-jared-gibson-of-outworks","published_at":"2025-07-15T11:07:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e16-people-want-your-expertise-not-your-logo-with-jared-gibson-of-outworks","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E16-People-Want-Your-Expertise--Not-Your-Logo--with-Jared-Gibson-of-Outworks-e35e4hc","duration_seconds":2257,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e16-people-want-your-expertise-not-your-logo-with-jared-gibson-of-outworks/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e16-people-want-your-expertise-not-your-logo-with-jared-gibson-of-outworks.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E15: Model Behavior","slug":"s2-e15-model-behavior","published_at":"2025-07-08T11:09:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e15-model-behavior","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E15-Model-Behavior-e357omm","duration_seconds":3145,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e15-model-behavior/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e15-model-behavior.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E14: Don’t Be a Hero","slug":"s2-e14-don-t-be-a-hero","published_at":"2025-06-24T05:24:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e14-don-t-be-a-hero","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E14-Dont-Be-a-Hero-e34h797","duration_seconds":2959,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e14-don-t-be-a-hero/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e14-don-t-be-a-hero.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"S2.E13: Audience Over Customer, with Dani Dufresne","slug":"s2-e13-audience-over-customer-with-dani-dufresne","published_at":"2025-06-17T11:39:00+00:00","page_url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e13-audience-over-customer-with-dani-dufresne","url":"https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E13-Audience-Over-Customer--with-Dani-Dufresne-e34alj0","duration_seconds":2232,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e13-audience-over-customer-with-dani-dufresne/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e13-audience-over-customer-with-dani-dufresne.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}]}