{"podcast":{"title":"Bulletproof Dental Practice","slug":"bulletproof-dental-practice-419453","podcast_index_feed_id":419453,"rss_url":"https://bulletproofdentalpractice3715.libsyn.com/rss","website_url":"http://bulletproofdentalpractice.com","image_url":"https://static.libsyn.com/p/assets/7/1/5/e/715eba418a16546a5f2e77a3093c12a1/1181909_NEWBulletproofpodcastart_v5_1_092021.jpg","author":"Dr. Peter Boulden","episode_count":445,"summary":"Dentistry is evolving - Is your practice BULLETPROOF? Marketing. Systems. Leadership. Proven strategies to grow your practice with co-hosts Dr. Peter Boulden and Dr. Craig Spodak.","last_synced_at":"2026-08-01T02:19:45.603805+00:00","page_url":"https://stenobird.com/podcast/bulletproof-dental-practice-419453"},"episode":{"title":"If We're All Gonna Eat, Someone Has to Sell","slug":"if-we-re-all-gonna-eat-someone-has-to-sell","published_at":"2026-06-02T00:14:00+00:00","page_url":"https://stenobird.com/podcast/bulletproof-dental-practice-419453/if-we-re-all-gonna-eat-someone-has-to-sell","show_page_url":"https://stenobird.com/podcast/bulletproof-dental-practice-419453","url":"https://bulletproofdentalpractice3715.libsyn.com/if-were-all-gonna-eat-someone-has-to-sell","audio_url":"https://traffic.libsyn.com/secure/bulletproofdentalpractice3715/Rejection_.mp3?dest-id=426879","summary":"We have heard so many dentists say they hate selling. What they really hate is rejection. In this episode, Peter and Craig tackle one of the most misunderstood topics in dentistry and business: sales. Not the sleazy, manipulative version. The kind that every practice owner, leader, and entrepreneur relies on whether they realize it or not. They break down why selling is ultimately about creating value, communicating clearly, and helping people make decisions. The problem is that most dentists never learn how to handle rejection, so they avoid conversations that could grow their practice, improve patient outcomes, and create opportunities for their team. Peter and Craig explore the lessons they've learned from entrepreneurs like Ken Griffin and Roy Kroc, why clarity beats charisma in sales, and how confidence is built through repetition, not talent. They also discuss why ambitious people sabotage themselves by taking rejection personally, when in reality rejection is simply the price of growth. The conversation challenges the idea that technical skill alone creates success. Because if nobody knows who you are, what you do, or why it matters, none of your expertise can create value. If you've ever felt uncomfortable selling, promoting yourself, asking for commitment, or putting yourself out there, this episode is for you. DESCRIPTION The Bulletproof Dental Podcast Episode: 440 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak In this episode, Peter Boulden and Craig Spodak discuss the importance of selling, handling rejection, and creating value in business. They unpack why sales is often misunderstood, why rejection is unavoidable for anyone pursuing growth, and how practice owners can develop the confidence to communicate their value more effectively. From patient conversa…","meta_description":"We have heard so many dentists say they hate selling. What they really hate is rejection. In this episode, Peter and Craig tackle one of the most misunder…","key_points":[],"chapters":[],"topics":[],"duration_seconds":947,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/bulletproof-dental-practice-419453/episodes/if-we-re-all-gonna-eat-someone-has-to-sell/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/bulletproof-dental-practice-419453/if-we-re-all-gonna-eat-someone-has-to-sell.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}