{"podcast":{"title":"Built to Sell Radio","slug":"built-to-sell-radio-3693","podcast_index_feed_id":3693,"rss_url":"https://builttosell.libsyn.com/rss","website_url":"http://builttosell.com/radio","image_url":"https://static.libsyn.com/p/assets/3/c/5/4/3c540c97997e1129bafc7308ab683e82/Built_to_Sell_Radio_Cover_Art_1400x1400_JPEG.jpg","author":"Hosted by John Warrillow, the creator of The Value Builder System™.","episode_count":562,"summary":"Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transaction of your life.","last_synced_at":"2026-07-03T14:17:47.601524+00:00","page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693"},"episode":{"title":"Ep 550 The One Phrase That Can Ruin a $10 Million Business Sale","slug":"ep-550-the-one-phrase-that-can-ruin-a-10-million-business-sale","published_at":"2026-06-12T05:00:00+00:00","page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693/ep-550-the-one-phrase-that-can-ruin-a-10-million-business-sale","show_page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693","url":"https://builttosell.libsyn.com/ep-550-the-one-phrase-that-can-ruin-a-10-million-business-sale","audio_url":"https://traffic.libsyn.com/secure/builttosell/Jo_Swann_Episode_EDit.mp3?dest-id=269159","summary":"\"When I sell the company, then I'll be happy.\" Psychotherapist Jo Swann says that one phrase is the most reliable predictor of a miserable exit. She would know. She made her money in the 90s, retired to an oceanfront apartment in Borneo, and fell straight into an existential crisis. In this episode of Built to Sell Radio, part of our popular After the Deal series, Swann explains why the trap survives the wire transfer","meta_description":"\"When I sell the company, then I'll be happy.\" Psychotherapist Jo Swann says that one phrase is the most reliable predictor of a miserable exit. She would…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1594,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-to-sell-radio-3693/episodes/ep-550-the-one-phrase-that-can-ruin-a-10-million-business-sale/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-to-sell-radio-3693/ep-550-the-one-phrase-that-can-ruin-a-10-million-business-sale.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}