{"podcast":{"title":"Built to Sell Radio","slug":"built-to-sell-radio-3693","podcast_index_feed_id":3693,"rss_url":"https://builttosell.libsyn.com/rss","website_url":"http://builttosell.com/radio","image_url":"https://static.libsyn.com/p/assets/3/c/5/4/3c540c97997e1129bafc7308ab683e82/Built_to_Sell_Radio_Cover_Art_1400x1400_JPEG.jpg","author":"Hosted by John Warrillow, the creator of The Value Builder System™.","episode_count":562,"summary":"Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transaction of your life.","last_synced_at":"2026-07-03T14:17:47.601524+00:00","page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693"},"episode":{"title":"Ep 546 $14M Raised, A Car-Changing Exit","slug":"ep-546-14m-raised-a-car-changing-exit","published_at":"2026-05-15T05:00:00+00:00","page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693/ep-546-14m-raised-a-car-changing-exit","show_page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693","url":"https://builttosell.libsyn.com/ep-546-14m-raised-a-car-changing-exit","audio_url":"https://traffic.libsyn.com/secure/builttosell/Dori_Full_Episode.mp3?dest-id=269159","summary":"There's an old idea in M&A called the Rembrandt in the attic. A company owns something valuable — a brand, a patent, a customer list, a data set — and nobody inside the business sees it for what it is. The right acquirer walks in, looks at the same asset through a different lens, and recognizes a masterpiece. Dori Yona spent six years and raised $14 million building what he thought was a price protection company for consumers. Earny tracked everything its users bought online and automatically clawed back refunds whenever the price dropped within the retailer's protection window. The model never quite worked. After two rounds of layoffs, a shutdown plan presented to the board, and a move out of the Santa Monica office, Dori pivoted to selling the one thing the company had in abundance: SKU-level purchase data on 3.5 million users. That pivot found the acquirer. To a consumer packaged goods (CPG) giant trying to understand what shoppers were actually putting in their carts during COVID, the data was the prize. The consumer app was almost incidental.","meta_description":"There's an old idea in M&A called the Rembrandt in the attic. A company owns something valuable — a brand, a patent, a customer list, a data set — and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2867,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-to-sell-radio-3693/episodes/ep-546-14m-raised-a-car-changing-exit/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-to-sell-radio-3693/ep-546-14m-raised-a-car-changing-exit.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}