{"podcast":{"title":"Built to Sell Radio","slug":"built-to-sell-radio-3693","podcast_index_feed_id":3693,"rss_url":"https://builttosell.libsyn.com/rss","website_url":"http://builttosell.com/radio","image_url":"https://static.libsyn.com/p/assets/3/c/5/4/3c540c97997e1129bafc7308ab683e82/Built_to_Sell_Radio_Cover_Art_1400x1400_JPEG.jpg","author":"Hosted by John Warrillow, the creator of The Value Builder System™.","episode_count":562,"summary":"Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transaction of your life.","last_synced_at":"2026-07-03T14:17:47.601524+00:00","page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693"},"episode":{"title":"Ep 542 The 15X Multiple That Let Him Walk Away in 12 Months","slug":"ep-542-the-15x-multiple-that-let-him-walk-away-in-12-months","published_at":"2026-04-17T05:00:00+00:00","page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693/ep-542-the-15x-multiple-that-let-him-walk-away-in-12-months","show_page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693","url":"https://builttosell.libsyn.com/ep-542-the-15x-multiple-that-let-him-walk-away-in-12-months","audio_url":"https://traffic.libsyn.com/secure/builttosell/707f_John_Worrillow_-_S_Lorenz_-_A_-_V1.mp3?dest-id=269159","summary":"At some point every founder needs to ask a simple question: is it better to own a big slice of a small pie, or a smaller slice of a bigger pie? In this week's episode, we hear from someone who chose a smaller slice of a bigger pie. Simon Lorenz co-founded Klara, a patient communication platform for medical practices, and raised roughly $32 million across six rounds of outside capital before selling to ModMed at 15 times forward revenue. The path there was not a clean one. Every funding round was painful. Most of them came down to a single term sheet, take it or leave it, because an early valuation had set an equity story Simon spent years chasing. He hired salespeople he later had to fire. He took on an apparatus he could not easily shut off. And when ModMed's CEO first reached out, Simon almost ignored the email because the company had finally started humming and he was preparing another round. What turned a distraction into a deal was Simon's willingness to act genuinely uninterested, which pulled ModMed up to a price that made his eyeballs pop out. What let him walk away twelve months after closing was a single clause his lawyer negotiated into the contract. Subscribe to our weekly newsletter: https://builttosell.com/subscribe/ Curious what your business is worth? Find out now","meta_description":"At some point every founder needs to ask a simple question: is it better to own a big slice of a small pie, or a smaller slice of a bigger pie? In this we…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4084,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-to-sell-radio-3693/episodes/ep-542-the-15x-multiple-that-let-him-walk-away-in-12-months/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-to-sell-radio-3693/ep-542-the-15x-multiple-that-let-him-walk-away-in-12-months.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}