{"podcast":{"title":"Built to Sell Radio","slug":"built-to-sell-radio-3693","podcast_index_feed_id":3693,"rss_url":"https://builttosell.libsyn.com/rss","website_url":"http://builttosell.com/radio","image_url":"https://static.libsyn.com/p/assets/3/c/5/4/3c540c97997e1129bafc7308ab683e82/Built_to_Sell_Radio_Cover_Art_1400x1400_JPEG.jpg","author":"Hosted by John Warrillow, the creator of The Value Builder System™.","episode_count":562,"summary":"Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transaction of your life.","last_synced_at":"2026-07-03T14:17:47.601524+00:00","page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693"},"episode":{"title":"Ep 541 Mastering the Deal: 7-Figure Negotiation Mistakes Founders Make When Selling Their Business with MIT's John Richardson, Author of Never Settle","slug":"ep-541-mastering-the-deal-7-figure-negotiation-mistakes-founders-make-when-selling-their-business-with-mit-s-john-richardson-author-of-never-settle","published_at":"2026-04-10T05:00:00+00:00","page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693/ep-541-mastering-the-deal-7-figure-negotiation-mistakes-founders-make-when-selling-their-business-with-mit-s-john-richardson-author-of-never-settle","show_page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693","url":"https://builttosell.libsyn.com/ep-541-mastering-the-deal-7-figure-negotiation-mistakes-founders-make-when-selling-their-business-with-mits-john-richardson-author-of-never-settle","audio_url":"https://traffic.libsyn.com/secure/builttosell/707e_John_Warrillow_-_J_Richardson_-_A_-_V1.mp3?dest-id=269159","summary":"Most founders think they're not great negotiators. John Richardson thinks they're wrong. Richardson has spent decades teaching negotiation at MIT's Sloan School of Management and before that at Harvard Law, where he was an associate at the Harvard Negotiation Project and co-authored foundational texts with Roger Fisher and Howard Raiffa . His new book is called Never Settle . In this episode, you discover how to Subscribe to our weekly newsletter: https://builttosell.com/subscribe/ Curious what your business is worth? Find out now","meta_description":"Most founders think they're not great negotiators. John Richardson thinks they're wrong. Richardson has spent decades teaching negotiation at MIT's Sloan…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3266,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-to-sell-radio-3693/episodes/ep-541-mastering-the-deal-7-figure-negotiation-mistakes-founders-make-when-selling-their-business-with-mit-s-john-richardson-author-of-never-settle/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-to-sell-radio-3693/ep-541-mastering-the-deal-7-figure-negotiation-mistakes-founders-make-when-selling-their-business-with-mit-s-john-richardson-author-of-never-settle.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}