{"podcast":{"title":"Built to Sell Radio","slug":"built-to-sell-radio-3693","podcast_index_feed_id":3693,"rss_url":"https://builttosell.libsyn.com/rss","website_url":"http://builttosell.com/radio","image_url":"https://static.libsyn.com/p/assets/3/c/5/4/3c540c97997e1129bafc7308ab683e82/Built_to_Sell_Radio_Cover_Art_1400x1400_JPEG.jpg","author":"Hosted by John Warrillow, the creator of The Value Builder System™.","episode_count":562,"summary":"Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transaction of your life.","last_synced_at":"2026-07-03T14:17:47.601524+00:00","page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693"},"episode":{"title":"Ep 535 Inside the Mind of an Acquirer: When Your Buyer Is Risking Their House","slug":"ep-535-inside-the-mind-of-an-acquirer-when-your-buyer-is-risking-their-house","published_at":"2026-02-27T06:00:00+00:00","page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693/ep-535-inside-the-mind-of-an-acquirer-when-your-buyer-is-risking-their-house","show_page_url":"https://stenobird.com/podcast/built-to-sell-radio-3693","url":"https://builttosell.libsyn.com/ep-535-inside-the-mind-of-an-acquirer-when-your-buyer-is-risking-their-house","audio_url":"https://traffic.libsyn.com/secure/builttosell/705x_John_Warrillow_-_J_Soelberg_-_A_-_V1.mp3?dest-id=269159","summary":"Most business owners assume their buyer will be a private equity group or a strategic acquirer. But if you run a smaller business in a niche category, the person most likely to buy you is an individual — someone who likes what you've built, can see a path to improve it, and is willing to put their own name on the line to finance the deal. This week on Built to Sell Radio, Joe Soelberg joins the Inside the Mind of an Acquirer series to pull back the curtain on what that kind of buyer actually looks like — and what it means for you as a seller. Listen and you discover how to: spot the tells of a real buyer versus \"capital partners\" theater pressure-test proof of funds without turning it adversarial use a seller note as a credibility filter, not just a concession understand why individual buyers consistently misread the cash down, seller note, bank structure and how to use that to your advantage ask questions that surface risk early, before lawyers get involved","meta_description":"Most business owners assume their buyer will be a private equity group or a strategic acquirer. But if you run a smaller business in a niche category, the…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4605,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/built-to-sell-radio-3693/episodes/ep-535-inside-the-mind-of-an-acquirer-when-your-buyer-is-risking-their-house/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/built-to-sell-radio-3693/ep-535-inside-the-mind-of-an-acquirer-when-your-buyer-is-risking-their-house.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}